Yes, say some US legislators, who have bitten the bullet and
introduced soda tax legislation into the US House of Representatives.
In every locality that has
introduced a soda tax in recent years, the beverage industry has responded with the techniques of a industry that knows it has a big public relations problem.
Beverage makers have largely weathered such taxes in places like Mexico, which
introduced a soda tax in 2014, as sales of other products including water rise.