Reeder's work spoofs the impulse of the music industry to
invent new labels to better market their content as well as the way that popular music has changed from a collectively unifying experience to one characterized by obsessively minute and marginal differences.
And consider this: the word «liberal» became so poisoned to much of the electorate by conservative rhetoric that a
new label, «progressive,» had to be
invented so there could be a handle for people with those sensibilities that did not evoke knee - jerk condemnation.