Certainly, investors hear alarming
investment nightmare stories about people who held a large proportion of their personal wealth in their employer's stock and lost everything.3 4 While your client may think, «I know this company because I work here,» that thinking can get them into trouble — think WorldCom and Lehman Brothers.
Unfortunately, we've heard a lot of
nightmare stories from both traditional and independent authors who were working with a book publicist and didn't get what they wanted out of the
investment.