- parents spent on average $ 131 on toys to life games over the last six months - almost 80 percent of families considered this a good
investment - two thirds are planning to invest further - 70 percent of parents in the U.S. are familiar with Interactive Gaming Toys - 41 percent own more
than one franchise - 77 percent said it was definitely or probably worth the
investment - only 7 percent of families have abandoned play altogether - within households currently playing toys to life games, 52 percent indicate that adults are among those that play - among Nintendo amiibo - playing households with children, 21 % of parents say that only they are playing these games - with
other franchises, less then 10 percent of adults play in the household - 22 percent of total character playtime is spent playing with the figurines as toys and not with a video game
console - 40 percent of parents state that that their 13 - 17 year olds continue to play with characters like toys or action figures
«These
consoles are based on Android but unlike any
other Android - based TV - box, they have a strong focus and
investment on mid-core and hard - core titles and have price points lower
than Xbox One and PS4.