To drive engagement, the company enlisted Likeable to launch a #purebarrelife campaign, a
contest which asked clients to share personal stories about integrating Pure Barre into their daily lives through text, photos and
videos on Facebook, Twitter, Instagram and Pinterest for a chance to win prizes.The company enlisted the agency's help because Likeable has the expertise to navigate the challenges
involved in running a national social - media
contest, such as time demands, possible legal issues, and the unique rules and guidelines of each individual platform.
The
videos are populated with wandering characters, vehicles for the voicing of
contesting narratives, while the performance directly juxtaposes the reflexivity
involved in all utterances to the compulsive acceleration of automatic behavior, recalling an ongoing interest in psychosis and misplaced affect.