Not exact matches
That scandal
involved how the
data of 87 million Facebook users was scraped and used as a psychological weapon to target
voters.
In addition to the previous media articles showing how Cambridge Analytica used Facebook
data to target US
voters in the US 2016 presidential campaign, a new story broke out last night
involving the embattled analytics firm.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training
data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of
data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of
data on that respondent's Facebook friends»); step 4
involves the psychometric
data from the seed sample, plus the Facebook profile
data and friend
data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with
voter record
data held by SCL — with the goal of matching (and thus scoring) at least 2M
voter records for targeting
voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to
voters based on their modeled psychometric scores.
#BESFactCheck
data suggests that most
voters do not support a coalition — 56 % of
voters would prefer to see either a Conservative or Labour majority government to either of them being
involved in another coalition.
As Facebook faces fallout from a major scandal
involving the use of its
data by Cambridge Analytica, a British firm that profiled and targeted
voters...
Cambridge Analytica's strategy
involves the mass harvesting and analysis of
voter data.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training
data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of
data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of
data on that respondent's Facebook friends»); step 4
involves the psychometric
data from the seed sample, plus the Facebook profile
data and friend
data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with
voter record
data held by SCL — with the goal of matching (and thus scoring) at least 2M
voter records for targeting
voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to
voters based on their modeled psychometric scores.
The French president hinted at the latest scandal,
involving Cambridge Analytica, which gathered Facebook users» private
data to analyze
voter behavior.
Wylie said in the UK House of Commons in late March that the Canadian AggregateIQ (AIQ)
data analytics firm, allegedly affiliated with the CA, had been
involved in the pro-Brexit campaign, as well as had been working on software that helped the Republican Party to widen its
voter database.
Chicago election officials say they are investigating a security breach
involving data from city
voters and a contractor for the election board.
Democratic lawmakers in recent days had demanded that Facebook be more open about what it knows and to dig more deeply into its troves of
data to analyze the propaganda effort, which the company has acknowledged
involved at least 470 fake accounts created by a shadowy Russian company that spent more than $ 100,000 targeting U.S.
voters.