Eliminate waste in your AdWords or other pay - per - click marketing campaigns by
identifying irrelevant keywords that could burn through your budget — before they cost you money.
Next, you can either manually search through the list, or you can export them all,
remove irrelevant keywords, and then add them to the list of keywords you already found in Google's Keyword Tool.
Accounts are NOT slapped for buying too
many irrelevant keywords, not creating well - structured ad groups, abysmal CTR on ad text, or even a bad overall account CTR.
Another great way to control your spend and not waste money on
irrelevant keywords is to use negative keywords.