So, for example, let's say your target audience
is content marketers.
If you sell SEO services, your audience might
be a content marketer inside a company or a website developer.
Infographics have long
been a content marketer's staple, but let's face it, any content that requires viewers to pinch, zoom, and pan is going to turn people off.
With the number of changes that are happening in the industry, it's an exciting time to
be a content marketer.
Given (1) you don't know when the consumer starts the journey, (2) the consumer rarely follows a neat path, and (3) the consumer who eventually buys usually learned of his or her brand choice early on, what
's a content marketer to do?
What tactics
are content marketers using most often?
Juan
is a content marketer based in Argentina who's all about growth marketing and video - driven strategies.
At BuzzFarmers, we've hired and trained professional writers to
be content marketers — not the other way around.
Andrew Roach
is a Content Marketer at Oberlo.
If you're a content marketer with SEO skills, you're in the best possible position for job opportunity and career advancement.
If you plan to
be a content marketer focusing on B2B technology companies, for instance, you must also develop subject matter expertise in the industry.
Erin
is a content marketer for BizLibrary, freelance writer and eLearning expert.
This was actually the very first time for us working with Zsofia Macho on the field who
is our content marketer, blogger based in London, UK.
Are you a content marketer who is looking for a strategy to be successful?
With more mediums available than ever before, it's an exciting time to
be a content marketer.
Alice Clarke
is a content marketer and a writer from Top Aussie Writers.
Not exact matches
The vibrant global marketplace of today, increasingly driven by daily technological advancements,
is constantly forcing
marketers and advertisers to evolve their strategies for achieving higher sales, and currently the most valuable skill to possess relates to
content marketing.
I think this will
be the year where
marketers start to use data to develop better strategies, in order to create better
content (with smarter distribution).
«While some
content marketers might assume they know what
's of value to the target audience, the best way to identify the best opportunities
is to do market research before any
content is created.
A respected research firm recently accused Facebook, for example, of «failing
marketers» because
content posted there reaches barely 6 % of its promised audience (and it
's trending downward).
Content marketing still isn't the highest priority for
marketers right now.
As with any other piece of marketing, the number one step should
be to carry out market research, yet far too many
content marketers jump right in, thinking they know what their audience wants.
There
's still a pretty big disconnect —
content marketing isn't
being leveraged nearly enough.57 % of B2B
marketers are still using print and other offline promotions to market their products and services, despite the fact that only 31 % see it as effective.
As a
content marketer, you will never
be able to develop a successful marketing campaign by doing the same things you've
been doing or copying your competitors.
The stats I
'm seeing paint an interesting picture of how
marketers are focusing on top - level funnel
content, with a great deal of emphasis on social and blogs.
Despite the challenges they face, businesses and
marketers seem to have their sights set on growth and overcoming those barriers.72 % of
content marketers have made it a priority to create more engaging
content, and 65 % have made it a priority to better understand what
content is truly effective.
Despite a lack of buy - in from B2B
marketers, more businesses
are employing
content marketing (88 % — up 2 %) from last year, and 76 % of
content marketers state that they plan to produce more
content this year than last.
Despite a wealth of information and an uptick in
content marketing deployment,
marketers are still struggling in some areas.
Sixty percent of those who have a documented strategy rate themselves as
being effective
content marketers, vs. just 7 percent of those who have no strategy, written or otherwise.
In fact, over 75 % of B2B sales and
marketers are planning to create more
content in the coming year than they did in 2015.
Evernote
is great for PR pros,
content marketers, and more.
Just 35 percent of
content marketers actually have a documented strategy (48 percent say they have one, but it
's not documented), according to the study.
Jennifer Spencer
is founder of Energent Media and head of
content at Blocknauts, growth
marketers for the blockchain industry.
What
's the profile of a modern, best - in - class
content marketer?
There
are two prevailing ways that
marketers can attribute leads to
content, allowing them establish more than just basic metrics like unique visits or time - on - site.
For example, with CMO.com (disclosure: owned by Adobe), which provides strategies and best practices to digital
marketers, there
is a single place where
content is managed and then delivered to the web and mobile devices through a combination of responsive design and mobile - app development capabilities.
Smart
marketers know that
content marketing metrics can
be used to optimize future strategy.
One of the biggest challenges faced by
content marketers is ensuring their
content gets discovered by their target audience.
... though some
marketers are looking to build
content around their brand, others
are looking to build a community by curating
content their audience finds relevant.
Content Marketing, by nature, is a way for marketers to reach consumers by providing them with the same kind of content that they inherently se
Content Marketing, by nature,
is a way for
marketers to reach consumers by providing them with the same kind of
content that they inherently se
content that they inherently seek out.
Businesses have begun increasing their
content marketing budgets and
marketers have
are becoming more confident of the deliverables coming from custom
content production and distribution.
Producing engaging
content regularly
is a challenge for
marketers and inability to come up with interesting and engaging
content can interfere with
content strategy deliverables.
Sixty percent of
marketers are creating at least one piece of new
content each day.
Every
marketer struggles with
content distribution to a certain extent, and Outbrain
is posed as the best solution to the problem.
The growing importance of social media for spreading video and advertising
content is leading to changes in the way
marketers creating their advertising plans.
Evernote
is a note taking, organizing and archiving tool any
marketer can use to get their
content in order.
The result of this policy can
be seen by the fact that 58 percent of
marketers who
are using video said they
were looking for «short - form
content».
However many
marketers struggle to provide the volume and stellar quality of
content at affordable prices which
is very important to succeed.
It
's perfect for social media managers and
marketers looking to put a «science» behind their
content marketing method.
And that experience has
been an unfair competitive advantage for me for going up against my fellow
content marketers.