Not exact matches
Suburban supermarkets practically invented the
loss leader as a tactic to bring in more shoppers who would then fill their carts mostly with full priced
items.
Wal - Mart may have some
loss leaders, but they more than make up for it on other
items to the tune of a $ 13.3 billion profit last year.
He explains: «Books have always been a
loss leader for Amazon, a way to attract customers for more profitable
items.
Those 99 cent books don't take up much server space, and they also are
loss leaders for more expensive
items.
The alternative, as you say, is to basically accept the paperbacks as
loss leaders and advertising
items that float around, taking that 24 cents and just being glad that book is out there.
The scheme of doing some on - scene journalism for a known title... as a
loss -
leader, and then using that work as the basis for a direct - published, long - form
item, seems to be working out [and] already, I feel like I've reached a community of readers that compares favorably to my more traditional work — and the work is able to pay for itself.
Products you would feature can range from new
items to
loss leaders, special - price - point products and services.
This is an essential
item that, unfortunately, has become a bit of a
loss leader in the past few years.
Bulb Replacement Most stores sell tanks as «
loss leaders» so they can sell the other
items to make real money.
Promotional techniques include
loss leaders, deeply discounted products to drive in - store traffic; point - of - purchase
items placed near the cash register; rewards programs to encourage loyalty; and sampling and in - store events.
The fact that most complex questions can't be fully articulated in an FAQ
item, or a blog post for that matter, helps make these FAQs a formidable style of content marketing — almost a
loss leader, because they only typically include part of the answer.