Scientists have studied what triggers impulse purchases for years, and you have almost surely read countless articles that encourage you to place impulse
items near the register and carefully chose particular price points.
This responsibility involves adding
items near the register and capturing customer email information.
Not exact matches
Don't worry — if you
register at Babies R» Us and some of your family members don't live
near one of their store locations, they can always buy
items from your registry off of the store's website.
While I was in the store, I set up a little designer station
near the
register and started playing around with how
items looked together.
Retailers should also not overlook the impulse - buy nature of these
items and stock them in areas conducive to this type of purchasing behavior — for example,
near the
registers or on displays at the front of the store.
High - traffic areas, like
near the
register or other front - of - store display areas, are a great way to boost treat sales or introduce a new
item.
Toys can also be set up in a small display
near the
register or cross-merchandised with other cat
items.
Retailers can place a catnip spray
near items cats will need to be taught to use, such as scratchers or beds, or they can set up catnip oil
near cat toys and create a special spot for catnip
near the
register, where it makes a good impulse purchase.
Promotional techniques include loss leaders, deeply discounted products to drive in - store traffic; point - of - purchase
items placed
near the cash
register; rewards programs to encourage loyalty; and sampling and in - store events.
Have point - of - sale material
near the
register with
items that grab attention, says Ahdee Abramson, president of Pet Ventures, Inc. «For example, our chicken feet come in a POP display box and have a low price point of 99 cents,» he says.
Although it is smart to create a dedicated section for these
items, they can also be placed at various points throughout the store, such as with food, toys, crates, travel, leashes and collars, general remedies, and of course,
near the
register.
Eric Bittman, owner of Warren London — which makes grooming and spa products and accessories — says that
items such as the company's Dog Nail Polish Pens are perfect impulse
items that sell well
near the
register.