An iPhone app queried participants — ranging in age from 18 to 88, living in 83 countries, and working in 86
job categories —
throughout the day about their state of mind, their current activity, and their environment, among other things.
While clearly there are factors that are universally popular such as pay, benefits, company values, and career opportunities (incidentally, Legal Week's survey found that while
job candidates talk a lot about their desire to do pro bono work, this
category ranked lowest in importance) what matters to one employee is of less importance to another, and even an individual can change their priorities
throughout their career.