-- candidates will get a clue and start buying Adwords with their name, but also the name of their opponents (
hint: the latter won't like and will
take it out on Google)-- everytime there'll be big news (hurricane, breaking news, Paris Hilton's latest...) which tends to draw lots of eyeballs to Google, expect the whatever - happened - today keyword to point to the page of a candidate's site with his / her position on the topic du
jour — opponents will urge their supporters to engage in whack - an - adword games (also known as click fraud) to cost as much money per click as possible to the other campaign and drive up cost of acquisition of a new visitor to the advertiser's site.