It's not
just about a book launch, but more that you continue with investigating avenues.
Not exact matches
I
just signed with a VC firm part of that decision was based on what I read in your
book about launching a product.
I wrote not that long ago
about the new version of the WH Smith eBook store, and when Kindle
launched I compared the prices of a selection of
books — essentially looking at those I've bought, and comparing what the price would be to buy the whole collection again for Kindle, or
just to buy them all now, if I were starting from scratch.
If you think
about what your time is worth, how many sales you might get from writing a sales page or from selling an article or your latest
book launch,
just 1 problem solved in Scrivener to help you do those things will pay for the price of the course many, many times over.
(cont'd)- I'm giving away hundreds of listings on the Vault, and as a result of doing so, won't see one thin dime of income on the site until October or later - Given all the time and money I've already sunk into developing the site, I don't even expect to earn back my upfront investment until sometime next year - I'm already personally reaching out to publishers on behalf of authors who are listed in the Vault, on my own time and my own long distance bill, despite the fact that I don't stand to earn so much as a finder's fee if any of those contacts result in an offer - I make my The IndieAuthor Guide available for free on my author site and blog - I built Publetariat, a free resource for self - pubbing authors and small imprints, by myself, and paid for its registration, software and hosting out of my own pocket - I shoulder all the ongoing expense and the lion's share of administration for the Publetariat site, which since its
launch on 2/11 of this year, has only earned $ 36 in ad revenue; the site never has, and likely never will, earn its keep in ad revenue, but I keep it going because I know it's a valuable resource for authors and publishers - I've given away far more copies of my novels than I've sold, because I'm a pushover for anyone who emails me to say s / he can't afford to buy them - I paid my own travel expenses to speak at this year's O'Reilly Tools of Change conference, nearly $ 1000,
just to be part of the Rise of Ebooks panel and raise awareness
about self - published authors who are strategically leveraging ebooks - I judge in self - published
book competitions, and I read the * entire *
book in every case, despite the fact that the honorarium has never been more than $ 12 per
book — a figure that works out to less than $.50 per hour of my time spent reading and commenting In spite of all this, you still come here and elsewhere to insinuate I'm greedy and only out to take advantage of my fellow authors.
On the subject of flash fiction (which, by the way, is
just another term for very short stories), if you sign up to my
book launch emailing list (only used when I've got a new
book to shout
about), you'll be able to download a free ebook of my own flash fiction collection, Quick Change.
I'm getting ready to
launch another
book on my own and I found that I had lists and sticky notes
just about everywhere.
And so did
just about every
book I've ever
launched for my clients or myself.
I'm writing up a huge case study post
about what I'm doing to
launch Shearwater — you can get it by preordering the
book (I'm not going to share this one publicly, I'm
just using it to boost preorders).
Telling your friends, family, blog and social media
about your new
book release is fine, but an expensive, exhausting
launch period
just isn't necessary anymore.
After my elementary school
launched the Accelerated Reader program — in which you take comprehension tests and accumulate points after reading
books — the Redwall series became very popular at my school library, especially with a group of boys; they were thick and worth more points than
just about anything else.
Like when I discovered,
just as I was
about to order my first major print run of FOUND for my first
book launch event, that one of my characters changed his bike from a Harley Davidson to a Triumph.
But our argument is that you need to welcome visitors to your site and lay the groundwork for them to want to click through to find out more
about your
books first, instead of
just launching into your sales efforts straight away.
In this post, I'm going to share why my most recent
launch was
about so much more than
just selling
books.
After all, if you have a month between
book launches, for example, it's smart to send your readers some kind of email,
just so they don't forget
about you.
Amazon's strategy though, as the
launch of Fire makes clear, is
about ALL media forms not
just books.
Putting something out there before you
launch your
books is not
just about building your reader audience.
Just last Friday, I wrote
about how Amazon (s amzn) has essentially become a
book industry «in a box,» having completed the vertical integration of the
book industry by
launching their own imprints.
It's been
just five years since I worked on my first
book launch campaign, but since that time I've worked with over 100 authors in
just about every marketing capacity you can imagine.
This week we spent a day at the New Museum, announced the
book launch for Queer Zines at Pro qm in Berlin, gave you a tour of le Chateau de Vaux - Le - Vicomte
just outside of Paris, announced «My Atlas» — an outdoor summer screening series in Los Angeles
about women travelers, toured Heimo Zobernig's new exhibition -LSB-...]