This isn't
just about ebook pricing, this is about us — as a society — devaluing creative work.
Not exact matches
I wrote not that long ago
about the new version of the WH Smith
eBook store, and when Kindle launched I compared the
prices of a selection of books — essentially looking at those I've bought, and comparing what the
price would be to buy the whole collection again for Kindle, or
just to buy them all now, if I were starting from scratch.
1) Produce lots of titles to increase name recognition and sales overall; 2) Lower your
price point and the readers will follow; 3) Don't worry
about pricing,
just focus on great writing; 4) Be a guest blogger, have your own blog, tweet, join forums, talk to readers, get reviews; 5) Use your
ebook as a promotional piece to sell classes, services, and other products; 6) There is no magic bullet,
just keep doing everything and eventually you'll break through.
I
just bought a hardcover of Stephen Pinker's latest book because it was
about the same
price as an
ebook; I would have bought through Kobo if Kobo offered the right
price point (they didn't, but Indigo sure did).
So if you are feeling even more aggravated than ever
about ebook prices, circulation limits, time limits, vendor platforms, or the lack of integration that frustrates library patrons,
just get a couple of these adult coloring books and color your way to relaxation.
Then you may need to inform Amazon by going to your
ebook's Kindle Store page (the one on the front end of the store that buyers see), and click on the «Tell us
about a lower
price» link
just below the book's rankings.
On today's show, we discussed
just about everything we could think of related to
ebook pricing.
Obviously, a number of publishers are upset
about this and feel it's
just another example of Amazon using its considerable status to make demands on the publishers; another contract term that has raised ire is the requirement that the publisher inform Amazon before offering its titles to another retailer at a lower
price, despite the fact that this requirement is actually in accordance with a German law that requires all booksellers to sell each specific title at the same
price throughout the country, including
ebooks.
So, reality check one: The whole «
eBook» thing is not
just about the
price - point that publishers want to charge for books.
People have been complaining
about the
price of dedicated
ebook readers for years and the new Kobo eReader brings quite a bit to the table for
just $ 149.
Indeed, I
just saw a different market share study, done by asking samples of book readers
about their purchases, that said that
ebooks were now
about 15 % of book spending, but
about 30 % of book sales, which dovetails with the observation of generally low
price for the top selling
ebooks.
Just think
about it: an
ebook borrowed in KU is more visible than an
ebook simply bought, because the borrowed book doesn't have to be read to count as a sale, and the KU subscribers will download many more
ebooks for a lower
price.
One of the great things
about eBooks is that it can allow a greater amount of
price fluidity to attract readers and to serve various market segments — a book of mine was dropped to $ 2.99
just yesterday for a day to attract readers, for example.
The most interesting aspect of it is that their introductory
ebook pricing is in line with the
pricing structure of US - based sites, even though their paper book
prices remain at an Aussie high (to roughly convert Aussie
prices to US dollars
just imagine the
price is 10 % cheaper — and that's
about the
price in US dollars).
And most
ebook purchases come from Apple or Amazon — and the way people buy those books (finding the book, looking at the cover, reading the reviews, reading the description, downloading to their device) is
just about the same — and the book's
pricing should be the same across platforms.
Indie authors sometimes complain
about how low
ebook prices are devaluing literature, but they're really
just grumpy because nobody is buying their books.