In addition, Facebook announced on Friday that it will require advertisers who want to run not
just political ads, but also or so called «issue ads» - which may not endorse specific candidates or parties but discuss political topics - to be verified.
Spotting abuse on a platform with 2.1 billion monthly active users is also a challenge, as evidenced by more than
just political ads but inappropriate ad targeting, which Facebook recently apologized for.
Not exact matches
Facebook said it will make sure
political ads on its platform will be vetted and transparent in time for England and Northern Ireland's 2019 local elections, that only verified accounts will be allowed to pay for
political ads, and users will be able to view all promotions paid for by a campaign — not
just those targeted to them based on their demographic or «likes.»
(Incidentally, the UK's data protection watchdog is conducting
just such an audit of Cambridge Analytica right now, after obtaining a warrant to enter its London offices last month — as part of an ongoing, year - long investigation into social media data being used for
political ad targeting.)
For instance, why not require
political entities to record and register the
ads they're putting out in the digital world,
just as they do with broadcast
ads?
Just last week, the Federal Election Commission, which regulates
political campaign activity, voted to begin writing rules that detail the kinds of disclaimers they will require on online and mobile
political ads to identify sponsors.
And, while
political ads still make up
just a small slice of Facebook's
ad revenue, that slice is growing.
As I have argued in these pages and elsewhere, the «presumption,» by detaching the
just war way of thinking from its proper
political context» the right use of sovereign public authority toward the end of tranquillitas ordinis, or peace» tends to invert the structure of classic
just war analysis and turn it into a thin casuistry, giving priority consideration to necessarily contingent in bello judgments (proportionality of means, discrimination or noncombatant immunity) over what were always understood to be the prior
ad bellum questions («prior» in that, inter alia, we can have a greater degree of moral clarity about them).
Just incase you haven't had enough already... another
political ad asking questions about Senator Barack Obama.
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Pingback: e.politics: online advocacy tools & tactics» Targeted Facebook
Ads Aren't
Just for Big
Political Campaigns
And with online
ads extremely cheap, particularly if you're aiming for volume rather than quality placement (an anti-gay
ad on Salon is not exactly targeted, unless the goal is to reach the
political class), those messages can spread
just about everywhere.
I'm sure it tested well, and it also echoes the messaging subtly — «I agree» implies a coming together of the minds,
just as the
ad promotes a
political coming - together.
But, carefully targeted search
ads should be a tool high on the list for
just about any
political communicator.
Just a few years ago it was noteworthy for a local - level
political campaign to experiment with Facebook advertising at all — when DC Republican Patrick Mara talked about using social
ads to deliver targeted messaging to the city's gay community and to recruit volunteers five years ago, it was a new trend at the time.
With the elections season drawing closer by the day, the
political ads just don't stop coming.
The 2016 Senate race in North Carolina could be
just as competitive as the 2014 contest, which flooded local televisions with more than $ 100 million in
political ads to become one of the most expensive congressional races in history.
In the governor's 90 - minute speech,
just over one minute was spent rehashing ethics and campaign finance proposals and another minute was devoted to a proposal for reporting requirements for
political ads on social media.
We covered some serious ground in
just 15 minutes, from big trends like the tension between money and people - powered politics down to the nitty gritty of
political ad targeting and social media.
Others are new: Facebook is following Twitter's lead in extending its new transparency rules to all
ads, not
just political ones.
«So if you hate
political ads now,
just wait until Ted O'Brien and his New York City buddies make you pay for them.»
Unlike the seven jus
ad bellum criteria of
just war theory, I believe there are three key
political tests which give a good indication of whether a population will tolerate overseas intervention.
The
ad started running
just two days after Rothenberg
Political Report's Nathan Gonzales tweeted that the NRCC made a $ 1.5 million media buy in the 24th District.
This
ad is placed
just a few blocks away from the Manhunt
ad and there weren't any complaints to Michael Kors, his
ad agency, or to LA
political officials.
To help with my research on logical fallacies and
ad hominem attacks I was wondering if the following selection of comments lifted from
just two threads on here represent legitimate intellectual attacks on a persons ideas, motivations and
political agenda?
And as any Illinois injury attorney would tell you, politicians (considered public figures in most cases) usually don't win defamation cases brought against
political rivals
just because they fudged the facts in a campaign
ad.
Although Zuckerberg said Friday that his company does support the bipartisan bill that would require the online
political ads to disclose who paid for them, that's really
just a tiny, initial step in terms of the kinds of policies Facebook needs in order to keep the integrity of our elections and
political discourse intact.
This applies to all advertiser Pages on Facebook — not
just Pages running
political ads.
That bill would require
political advertisements on Facebook to list who paid for them,
just like
political ads on radio, print, and television do, and would levy fines on social media companies that don't follow the rules.
One may argue
political advertisements have long done
just that —
political campaigns in the past would purchase
ads that voters would see on television or in print en masse in key areas.
On Friday,
just days before its chief executive, Mark Zuckerberg, is expected to testify before Congress, Facebook said it had started forcing people who want to buy
political or «issue»
ads to reveal their identities and verify where they are.
For instance, he said, it might be OK to require online
political ads to disclose who paid for them — but then talked up Facebook's own voluntary efforts instead of endorsing an existing bill that would do
just that.
Facebook plans to hire 1,000 more human moderators to protect election integrity, make all
ads transparent to everyone rather than visible
just to those targeted, and increase scrutiny on
political ad buys.
All of its
ads,
political or otherwise, should be available for anyone to peruse, not
just those targeted to receive them.
Facebook is already in big trouble with government regulators and American users who want to know
just how much data the social network has on them after disclosing that a
political consulting firm, Cambridge Analytica, had improperly collected 50 million Facebook users» data to target
political ads for Donald Trump.
For instance, he said, it might be OK to require online
political ads to disclose who paid for them - but then talked up Facebook's own voluntary efforts instead of endorsing an existing bill that would do
just that.
With the proliferation of consumer data and data management platforms, there are plenty of tools to help advertisers customize
ads just like
political campaigns do.