When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to
keep authentic engagement going as part of an integrated approach focusing on these three questions:
Not exact matches
They place high value on providing effective and
authentic communication because they want to
keep an environment of respect and
engagement.
1)
Authentic storytelling sets the tone 2) Content is the link between companies and customers 3) Big data enables a more scientific approach to sales 4) Agile selling brings new business to your company 5) Real - time
engagement keeps customers happy