Not exact matches
Despite concerns that the industry has plateaued, many automakers expect the aging
fleet of vehicles to
keep sales of new cars and trucks near a record pace over the next several years.
Ford's premium Lincoln brand is reducing its
fleet sales in 2018 to
keep residual values strong, Automotive News reports, cutting
sales to rental
fleets like Avis and Hertz, and reducing the number of vehicles it sells as company cars — both internally and externally.
[16] It managed to
keep its position as the best selling car in the United States in 1996, although this was because of heavy
sales to rental
fleets, which comprised 51 % of all Taurus
sales for that year.
To
keep its
sales lead over Honda, Ford has had to introduce a less expensive model (the G, priced at $ 17,995), offer incentives and rely heavily on
sales to rental car
fleets.
Paul Cruttenden, the airline's marketing and digital
sales manager, explains: «It's to
keep consistency in our long - haul
fleet.