Cons: Requires several months of ramp - up time, vendor choice is absolutely critical in
keeping cost per lead low, changes in algorithms require regular program to stay on top, if keywords are not in the top 5 results in Google, you do not exist, more challenging to use to target new torts, best results require more time / resource investment.
With the
cost per lead in March — April being as low as $ 134 generating 5 deals in just 60 days, the investment properties Andrew and Josh have been getting will
keep them busy for a long time.