The phrase
"key marginals" typically refers to specific individuals or groups who hold a significant amount of influence or power in a particular situation or context, even though they may be on the fringes or margins of the main group or system. These individuals or groups are considered essential or crucial in achieving a desired outcome or making important decisions.
Full definition
Both the main parties could count on winning hundreds of safe seats each and the electoral battle would be won or lost in a smaller number of
key marginal seats.
How many they lose will depend on how their existing MPs hold on to votes
in key marginal constituencies.
Tonight a new poll in those same 60
key marginal seats reveals a dramatically different outlook.
The party needs to win over floating voters in a number
of key marginal seats in towns and cities in the North and the Midlands.
It is not possible to form a Labour government by
winning key marginal seats where aspirational voters predominate unless core voters turn out,» he writes.
Gordon Brown's «bailout bounce» is still unlikely to translate into victory in the next general election, according to an exclusive Channel 4 News / YouGov poll of
key marginal constituencies released today.
[10][11] He was also a target of the strategy led by Lord Ashcroft to concentrate resources
on key marginal seats which saw # 50,000 donated to the Conservative campaign to unseat him.
19th July 2017, Labour List: We mustn't hang about: party to pick 75 candidates
for key marginal seats this year
Perfectly logical then that Conservatives should
target key marginal seats in Birmingham, birthplace of Nick Timothy, one of the two brains that make up Team May.
During the 2015 campaign, our Hot seats series saw Conversation authors report
from key marginal seats around the UK.
«We held our own or advanced in
key marginal councils with Tory MPs, including: Worcester, Redditch, Derby, Ipswich, Norwich, Harlow, Crawley, Southampton and Hastings.
The new battleground seats include some unfamiliar names, such as Kensington in London,
as key marginals.
This idea had some merit: Labour had failed to win
key marginals across England and Wales, came under serious electoral pressure from UKIP in the north of England, and was all but wiped out in Scotland.
The Tories adopted a policy of
defending key marginal seats against Labour and UKIP and attacking in Liberal Democrat seats.
Practically speaking, I would encourage people residing in safe Democratic districts to consider adopting a couple of
key marginal Democratic districts to help organize within.
They
include key marginals like Hendon, where the Conservative MP Matthew Offord has a majority of just 106.
Despite its own underwhelming performance at the local elections, Labour was buoyed as a new poll by Tory peer Lord Ashcroft showed that Ed Miliband's party was 12 % ahead of the Tories in 26
key marginal battlegrounds.
The Conservatives strengthened their dominance in the South East while holding UKIP at bay
in key marginals in the region.
The concentration
on key marginal seats over the last decade has polarised the Victorian political landscape.
It is not possible to form a Labour government by
winning key marginal seats where aspirational voters predominate unless core voters turn out.
Funding
targeting key marginal seats is being provided by one of the Conservatives» shadiest sources of cash, as the debate about party funding continues.
e held our own or advanced in
key marginal councils with Tory MPs, including: Worcester, Redditch, Derby, Ipswich, Norwich, Harlow, Crawley, Southampton and Hastings.
Recent polling
of key marginal seats by Lord Ashcroft found that Cameron's party can afford to lose no more than 21 seats to Labour in order to remain the largest party in parliament.
«The UKIP threat is draining Tory support in
key marginal seats so much that the party could let Ed Miliband into Downing Street, according to a poll released today by Lord Ashcroft, former deputy chairman of the Conservative party.
Labour ministers have been accused of using regional Cabinet meetings to help the party in
key marginal seats.
Labour have high hopes for Tory scalp in
this this key marginal.
In particular, it has helped the Conservatives to contain the salience of European policy in the 2015 general elections and to reduce the appeal of UKIP in
key marginal seats.
They built apps, organised car pools and slept on sofas to ensure that
key marginals were flooded with volunteers.
In
the key marginal of Thanet South in Kent, the Conservative party are set to lose the seat to Labour with Ukip coming a close second, according to the first of eight new constituency polls.
This meant looking at polling data on voting intentions in
key marginal seats, votes in the most recent local elections and the resources each party is likely to have to spend on campaigning in the area.
Although gaining 22 seats, Labour lost all but one of its MPs in Scotland and ended up with a net loss of 26 seats, failing to win a number of
key marginal seats that it had expected to win comfortably.
Their most alarming discovery was that Labour were underperforming in
key marginal seats.
Dobell is more at risk for Labor than its 5.1 % margin suggests, while Robertson remains
a key marginal seat by any measure.
After yesterday's Channel 4 News poll showing plummeting Conservative support in
key marginal seats, leading Tory lobbyist Peter Bingle emails colleagues to describe his «despair» at his party's election campaign.
For more on the Channel 4 News / YouGov poll and the Ashcroft tax row - Exclusive: Tory lead shrinks in
key marginals - Analysis: Tories short of overall majority - Download the Channel 4 News / YouGov poll results - Ashcroft comes clean over non-dom status - Cameron knew Ashcroft was non-dom - Hague told Ashcroft non-dom «in recent months» - Exclusive: Ashcroft «not suitable for a peerage»
After last night's Channel 4 News poll showing plummeting Tory support in
key marginal seats, he sent out an email entitled «Musings of a Tory in despair».
The strategy has been to win support in
key marginals, using tactics such as tailing opinion - formers such as the corporate press and relying heavily on focus groups and polls.
Initially, he concentrated his research in
these key marginal seats but then, as his fascination with polling grew, he decided to conduct a vast poll of 10,000 voters (the usual size is 1,500 people) in order to produce the biggest ever poll in the UK on political attitudes.
Lord Ashcroft's mega poll of
key marginals, released yesterday, has been interpreted as showing three things:
«At the last election, ordinary activists had tens of thousands of face to face conversations that undermined the power of the right wing press and convinced people in
key marginal to vote Labour.
The rally is seen as the starting point of a campaign that will see Labour facing hostility in large sections of the national media and heavily outspent by the Conservatives, and so highly reliant on its superior organisation on the ground to bring out its vote in
key marginals.
The Tory vote went up four points in
the key marginals it was defending from Labour and in the marginals it was looking to win from the Liberal Democrats.
But the idea that UKIP is the reason the Tories are behind in
these key marginals is just not true — or at best it's a quarter of the truth.
If Nigel Farage wins 2,000 to 3,000 unhappy Tories in each of
the key marginals, he has written, the party could lose thirty seats and install Ed Miliband in Number 10 Downing Street.
How can it be right that the electoral battleground is fought in 100
key marginal seats which swing at each election and decide the colour of the government?
Take Thanet South,
a key marginal where Nigel Farage has been tipped to stand.