If you want to rank for «I want to buy a puppy», you should build
keyword anchor text links like:
Not exact matches
An
anchor text link is a specific
keyword or phrase in the
text on your site that is hyperlinking to a website URL.
It also includes the ability to connect to Google Analytics to discover additional
keyword opportunities as well as monitor incoming
anchor link text.
This is the best way to expose yourself to a new audience (not in the naked sense but in the networking sense) and it also has the side benefits of helping you build
keyword anchor text «one way» in bound
links.
He suggested starting, like with any
link building campaign, with your site's
keywords and target
anchor text in mind.
In this webcast,
link - building expert Eric Ward and AdGooroo CEO Richard Stokes will provide an unprecedented look inside the «black box» of the search engines to 1) reveal the formulas being used to determine quality
links from spam and 2) debunk the myths surrounding page rank,
keyword density, title length,
anchor text, word length, high value advertising terms and more.
Contact the webmasters of prominent websites that
link to you and ask them to change «click here» to an
anchor text that contains relevant
keywords, an
anchor text that encourages clicking through, or - ideally - a combination of both.
Having too many
links with unnatural
anchor text (such as
anchor text that includes a
keyword within it) is the easiest way for Google to identify rank manipulation, and can quickly earn you a devastating penalty that can be extremely difficult to recover from.
In those days, to get the most out of your
link, you'd embed at least one
keyword into your
anchor text.
In April 2012, Google rolled out another update that penalized large sites that were over-optimizing
keywords and
anchor texts, engaging in
link building schemes and pursuing other forms of
link manipulation.
Any sites that had «bad»
links pointing to them (i.e., ones with
keyword - stuffed
anchor text, ones irrelevant or non-valuable to users, etc.), could have those
links removed, or in extreme cases, disavowed in order to eventually restore their ranking to its previous levels.
The
anchor text linking strategy is mostly used when you're looking to rank for a particular
keyword.
It became able to detect how «natural» a
link was, and took a more natural approach to evaluating
anchor text, which could previously be stuffed with
keywords to improve a relevance score for those targets.
Google understands the context of a
link, so more generic «learn more» and «click here»
anchor text can be just as valuable as
keyword - optimized
anchor text.
As we've learned from the best practices around both inbound and outbound
links,
anchor text that includes relevant
keywords that more clearly indicate what the
linked content is about is best for crawlers.
You should use the
keywords you're targeting on the
linked to page as part of the
anchor text so Google and other search engines can recognize and give value to those words.
Sometimes those
links would use
anchor text for the
keywords mentioned in the interview.
For example the
anchor text for this
link is «this
link,» and the hyperlink is «http://www.hubspot.com."
Anchor text is important because most major search engines use it to determine what
keywords are relevant to a page.
An SEO audit should include analyzing things like inbound
links,
keywords, and
anchor text but it's also important to look at the technical aspects of your website.
Those
links will help improve the authority of your domain as a whole, but are often very general and do not contain
keyword - rich
anchor text, or point to meaningful pages.
These
keywords will eventually be incorporated into the content of your website and will also serve as the
anchor text for future off - site
link building.
For example, if you're product page is optimized around the
keyword phrase «inexpensive blue widgets» then the
anchor text for that
link should include that
keyword phrase.
For any incoming
links you should try to have good
keywords as the
links anchor text.
They typically focus on buying as many
links as possible with
anchor text that contains these targeted
keywords.
One of the most common mistakes in a
link building campaign is the focus will only be on two
keywords and attempt to build hundreds (if not more)
links with the exact
anchor text.
Read through your post and identify opportunities to include these
keywords and
link that
anchor text to the pages you want to rank for that particular
keyword.
Use language appropriate to the visitor based on the target audience Heat maps show an F pattern is used when scanning content, so using bold headings and sub-headings to make it easier to scan and break up a copy Change paragraphs to bulleted lists Put the main point first (inverted pyramid) Use personal pronouns Put yourself in the place of the visitor and consider questions the visitor may have, then get to the point with the answer Add
links, if appropriate, to keep the visitor engaged on your site and to keep them from searching elsewhere Name
links (and
anchor text) in a way that the visitor will know what to expect when they click Find out what
keywords visitors are searching for to reach your site and write with these
keywords in mind These tips are a great starting point for anyone wanting to optimize their website content.
The
anchor text of the
links (the category and tag names) will also give search engines an idea of what your content is about, helping you to rank for your targeted
keywords.
The
Link Builder Tool also includes a SEO Engine Optimization option that will create an SEO enabled link that automatically embeds your keyword as the anchor t
Link Builder Tool also includes a SEO Engine Optimization option that will create an SEO enabled
link that automatically embeds your keyword as the anchor t
link that automatically embeds your
keyword as the
anchor text.
You know you've been getting great «results» from buying
keyword - rich domains, building
anchor text links and leaving comment spam that all follow this pattern.
Don't focus on all of your
anchor text of inbound
links including
keywords that you want to rank for, which is an old - school SEO technique.
• Avoid using exact
anchor text links too often — A common mistake that many site owners make is to use
text anchors that contain exact match
keywords, like «car accident lawyer», for example.
You'll quickly notice that
anchor text links containing semantic
keywords is a great way to give your site ranking a boost.
Learn the lingo: relevance, authority, trust flow, topical trust flow, page authority, title tags, H1 and H2 tags, meta descriptions, landing pages,
keyword density, internal
linking, relevant outbound
links, custom menus and sidebars,
anchor text ratio,
link velocity,
link diversity
NOTE: Use
anchor text (the
linking text) that's relevant to the
keyword you want to rank for!