For example, Google gives
you keyword data for AdWords campaigns, but does not give you this same data for SEO in Google Analytics (yes, they give some data in Search Console, but it's simply not the same).
Now, manually look through
your keyword data for opportunities that have sufficient search volume, and which you have the ability to create content that will rank for, using the methods I described.
This means marketers won't even be able to get
keyword data for searches conducted by users who aren't even signed in.
go in and pull
the keyword data for each page.
One of the tactics we've had great success with is to mine organic
keyword data for questions (how, what, why + the use of?)
I caught up with Marcus Tober, CTO of Searchmetrics, to discuss the recent news of Google's
keyword data for paid search becoming...
Google has confirmed that they will be encrypting all organic search keyword data, so you will no longer be able to see
any keyword data for organic search in their analytics (or in fact in many other analytic tools offered by other companies that basically use Google's original data).
The report is simple, useful, and excellent for taking back your page level
keyword data for SEO campaigns.
Not exact matches
As anyone familiar with Google Analytics knows, the platform has kept its
keyword data hidden
for some time.
If you take a look at your website analytics and the
data tells you that you have lots of customers searching
for you from a particular city or region, you should include that area by name in your
keywords.
Because of its treasure trove of user
data, LinkedIn is able to quickly and easily show you the best prospects
for a freelance project or ongoing service you need based on
keywords, categories, or search terms you type into ProFinder.
Because of its treasure - trove of user
data, LinkedIn is able to quickly and easily show you the best prospects
for a freelance project or ongoing service you need based on
keywords, categories, or search terms you type into ProFinder.
In 2011, Google started masking
keyword data and labeling it as» (not provided)»
for anyone that was logged into their Google account.
It used to be that you could look at
keyword data in Analytics to generate content ideas but since that is now going to be stripped away, it's time to look at other methods
for keyword and content research.
This means that business owners who track
keyword data provided by Google on search traffic are now out of luck as
keywords won't be supplied
for these secure searches.
When Google came upon the scene in 1998, it introduced a new way to categorize this massive body of
data by organizing it around
keywords, which made it easier
for users to discover exactly what they were looking
for.
Providers and regulators can also use social media
data to monitor performance in real time, using natural language processing and machine learning to scan consumers» text reviews
for keywords of interest related to patient safety.
Google can target ads based on
keywords and personal search history, but Facebook's ads in the margins —
for which there's no minimum budget — are ultra-refined, zeroing in on users based on age, geography, interests, education level, connections and a range of other
data.
-LSB-...] of its treasure - trove of user
data, LinkedIn is able to quickly and easily show you the best prospects
for a freelance project or ongoing service you need based on
keywords, categories or search -LSB-...]
Data was retrieved from
keyword search tool Google Trends, which provides an index value
for the volume of searches
for any given
keyword.
This
data will lead you to the conclusion that it makes more sense to optimize your site
for the second
keyword.
They are both available if you link the Search Console (Webmaster tools) with your Adwords account if you rank
for the
keywords and there is enough
data to display.
Second, you have to pay more
for data such as
keyword traffic and inbound links.
Bing's
Keyword Research Tool helps you discover
keywords people are searching
for on Bing with up to six months of historical search
data instead of averages.
Topsy — The best social media analytics tool
for Twitter that provides you with real - time
data and search filters to find tweets with certain
keywords.
Google
Keyword Planner — Google
Keyword Planner is a tool, part of Google AdWords, created to help advertisers get
data about average monthly searchers, competition and bid prices
for keywords.
You can then click on the «
keywords» and it will give you the
data as I showed you in # 2 above, the
keyword rankings
for the post or page itself.
While this isn't a tool you can use before being setup correctly, we wanted to include it since it provides excellent
data for keywords your site is already ranking
for, that you're probably not even aware of... yet.
Quickly check search volume
data for any
keyword or a
keyword group in your project.
Steps # 1 - 4 are already being done
for you automatically:
for every
keyword you analyze, CanIRank collects
data on additional
keywords that each ranking URL ranks
for, and scores them according to relevance, search volume, and value.
The # 1 search engine in the world just gives away fantastic trend
data... yet most people still don't use it
for keyword research.
The fact I'm showing 500 + searches per month
for a highly converting
keyword... that has no
data in Google's free tool is significant.
With Google moving away from
keywords for product advertising, it is no wonder why good product
keyword data is hard to find in the planner tool.
Once logged in, the results are displayed in an easy to read table with lots of additional
data for each
keyword.
Google is trading
keywords for data feeds when it comes to products in the shopping results.
So, as long as we're going to have to pay
for keyword research
data, I had a thought: Why not start a PPC campaign?
Offering a complete picture of the search marketing landscape, the AdGooroo Search Marketing Intelligence Platform enables clients to view current and historical
data — including spend estimates, performance statistics,
keywords and ad creative —
for virtually any advertiser's text ad and product listing ad campaigns across desktop and mobile search in more than 50 countries.
From volume, to seasonality, to cost per click
data, Ubersuggest
keyword tool will show you everything
for free.
As a Google Partner, we leverage their
keyword data and determine what are the best revenue driving
keywords for your SEO Strategy.
This
data also sheds light on other app developers using his name
for marketing purposes by attempting to get surfaced in the search results
for a trending
keyword.
Drop in a list of
keywords or analytic
data and get back an organized
keyword structure ready
for relevant PPC and SEO campaigns.
SERPs»
Keyword Rank Checker tool shows you the top 250 search results, along with CPC and search volume data, for any keyword or phrase, and allows you to tailor your results by domain, location, and
Keyword Rank Checker tool shows you the top 250 search results, along with CPC and search volume
data,
for any
keyword or phrase, and allows you to tailor your results by domain, location, and
keyword or phrase, and allows you to tailor your results by domain, location, and device.
HitTail is a tracking software that track your website search
data for under - performing long tail
keywords.
Either by guesswork or by trawling through loads of enquiry
data, most businesses just do not have the time to search
for irrelevant
keywords and simply end up with a few negative words in their campaigns.
When doing
keyword research, one really great way of finding
keywords that will work
for you and your business is by setting up and running a ppc campaign and collecting
data solely
for the purpose of selecting your
keywords.
It can be hard to spot consistencies when you have thousands of
keywords to rank
for and are unlikely to have a high volume of any one term, but when you synchronize the
data through term analysis, you can uncover what can be deemed as «aggressive link building»
for those larger, more
keyword - diverse domains.
Even if you find
keywords among the
data that's available, you still need to know whether people are really searching
for them.
Break down your
keywords to their various tokens, and aggregate the
data for each token.
SERP is a good tool, if you have a few shortlisted
keywords which need further research to check their viability as it only shows
data for «exact searches».
Another way to help you decide which
keywords to select
for your SEO campaign is by analyzing your analytics
data, both ppc and organic traffic.