Sentences with phrase «keyword match choice»

Depending upon how you have set up your PPC campaign, if a searcher enters one set of words into the search box your ad will appear; the same search with a different keyword match choice will not trigger your ad.

This brings us keyword matching choices.

Not exact matches

To understand how your choice of keywords can affect when your ads will be shown to searchers, you need to know a little about the different keyword match types that Google uses.

The first important step is to understand your choices in how you set up the matching options for the keywords you want to use in your PPC campaigns.

Of course, there is a lot more strategy to keyword choices than just the match types and knowing when to use each.

Also, you can use the manual search option to find your matches based on specific keywords of your choice and other parameters.

While it is not as easy to make obvious as keyword matching, if you look at the cyber security specialist cv template and at the sample job description, you can easily see how word choices and subtle turns of phrase can help you in that regard.