A concise guide to the types of
keyword match options that Google offers and the main advantages and disadvantages to each.
Not exact matches
The first important step is to understand your choices in how you set up the
matching options for the
keywords you want to use in your PPC campaigns.
Balancing
matching options, words versus phrases, and general versus niche
keyword selections to accurately segment your audience enables you to improve quality scores (a measure of relevance as perceived by the search engines,) find less competitive «niche»
keywords, and expand impression exposures within your budget parameters (e.g. synch to Google's recommended daily budget.)
Google offers four
options that determine when your
keywords trigger ads to show up in search results: exact
match, phrase
match, modified broad
match and broad
match.
Also, you can use the manual search
option to find your
matches based on specific
keywords of your choice and other parameters.
Should you decide to become a Gold Member yourself though, you'll also be able to access all services without any limitation: Initiate sending emails / chatting online Email / Wink filter settings Photo / Profile security
options View compatible
matches / Reverse
matches View last login time Search for people by Advanced / Saved /
Keywords, State / Province or Zip / Postal Code / City and so on.
Cool search features on JDate include
keyword options and advanced settings for users to specify
match criteria, including education, religious activity, lifestyle habits, and more.
The site provides plenty of search
options to narrow down your search for
matching singles, for instance, by zip code or
keyword searches like a particular hobby or favorite sports team.
Among search
options, the basic categories are age, gender and
keywords which both free and paid members can use to look for
matches.
e) Search for potential
matches using advanced location
options,
keywords and astrological signs
We offer local
matching, interest and values
matching,
keyword matching, fast picture
matching, and many other
options.
These
options include search
keywords, reverse
matches and date spark.
Search for potential
matches using advanced location
options,
keywords and astrological signs.
Google has many fantastic tools to use for learning about and keeping track of your market area, competition or products • Gmail, search on gmail, signup, Start here I opens you to the Google world • Google Alerts http://www.google.com/alerts • Google Analytics http://www.google.com/analytics • Blogger, an easy place to start with your web presence http://www.blogger.com • Google Trends http://www.google.com/trends • Google Images make sure your images are here, great place for research • Google Places, making sure your business is found, list it here • Google Adsense, make a little money along the way • Google
Keyword Tool / external, find your
keywords, learn what new
keywords you should be using and paying attention to, because of recent changes I like the phrase
match option now.