But even though I was writing about a very popular and «trending» topic like the iPad, I mistakenly didn't enter any of those valuable
keyword opportunities into the title of my post.
Not exact matches
You can search for potential linking
opportunities by typing your
keywords «< massage therapy > submit a guest post» or «< massage therapy > local directories»,
into Google (in this case, using the example of a massage therapist).
This leaves you with a huge
opportunity to go
into your niche, content market the heck out of it, and start to rank for all kinds of awesome
keywords.
You're probably familiar with the
Keyword Planner tool, which is one of the best sources we have to spot
opportunities and make the business case for an investment
into paid or organic search campaigns.
With custom tags, you can organize
keyword lists
into categories such as
opportunity, long - tail or work - in - progress.
Realistically there are hundreds of web searches entering
keywords into search engines that would display your website, these are missed
opportunities if you don't have a website.
If this lightning - fast scan reveals a strong enough match in
keywords between the job
opportunity and your resume, then
into the «maybe» pile your resume goes.
This introduction fulfills two main purposes at the same time: it gives hiring managers quick insight
into the candidate, while allowing the candidate an
opportunity to use resume
keywords that will get their application noticed.
Incorporating these details also provides ample
opportunities to work
keywords into a resume, including methodologies, soft skills, names of software, types of skills, etc..»
Not only will this give you an
opportunity to use the
keywords robots love, but it also will force you to put some serious thought
into your elevator pitch, Esposito says.