If you're a B2C law firm, you'll need to have a robust marketing
program including an updated website with great original content, a basic understanding of Google
keywords, search engine
optimization (SEO) and a content marketing
program.
Computers don't know that SEO and Search Engine
Optimization are the same thing, so if the computer is only
programmed to read one of those
keywords your resume will not be found.
PROPEL MARKETING, Baltimore, MD (6/2012 to Present) SEO Specialist • Confer with clients to determine their sear engine
optimization needs • Plan and execute SEO
programs such as opportunity analysis, campaign and planning and auditing and management • Provide tactical SEO recommendations to clients pertaining to product launches, website updates and locale - specific content
optimization • Ascertain that webpages and applications adhere to SEO best practices • Work with marketing and communications staff to guide them about SEO and content creation efforts • Handle competitive marketing analysis and strategize and execute SEO campaigns for clients» sites • Create and upload compelling,
keyword - optimized content for websites, blogs and articles • Conduct periodic audits for clients» accounts and provide troubleshooting and technical support • Manage team of outsourcers and outreach efforts and report on
program performance