Sentences with phrase «keyword search ads»

Google is involved in travel in a couple of ways: through keyword search ads and with its own travel service, which advertises deals from hotels as well as from OTAs.

Not exact matches

It also used Google Adwords, purchasing keywords such as «Alzheimer's,» «dementia» and «cognition,» so when a consumer searched for a medical term they could be served a Lumosity ad, the FTC alleges.

When your targeted keyword is searched, your ad will be displayed and you will be charged per click ONLY when a visitor clicks on the ad and visits your site.

The market is saturated with too may other diet pill ads, so trying to buy a keyword search for the product would be grossly inefficient, he says.

Your ads can show to these customers when they visit other websites in the Google Display Network or when they search on Google using your keywords.»

DKI, or Dynamic Keyword Insertion (which automatically matches your ad headlines with the user's search query), is a highly controversial topic among us Google account managers.

Did you know that by selecting broad match keywords, your ad could populate even when a user misspells the keyword, or if it is just a related search?

If a campaign only contains one ad group, then every one of your potential prospects is seeing the same generic pair of ads from you regardless of what keyword they searched on.

If the ad group you are evaluating is already converting well and you wish to gain a nice boost in converted clicks, then you should check to see if there is a high disparity in the way people are searching for your products or services in that ad group by monitoring your keyword search term reports from within your keywords tab.

More people click on ads when the headline includes the keyword they're searching on.

Keyword targeting is often best for in - search ads.

For marketing, he relied on Google AdWords, which allows companies to purchase keywords so their ads appear next to related search results.

The problem with this approach is that PPC Management 101 tells us that the ad being shown should match the keyword being searched.

Thus, you can add «running» as a negative keyword, and your ads won't be shown for any searches that include the word «running.»

A broad match means that your ad will show in a search so long as the keywords you entered show up in the search in one form or another.

Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn't matching the keyword being searched as closely as it could.

You can try using a tool like Google AdWords Planner (a free program that requires an AdWords account, but doesn't require you to actually create an ad) to research information on the volume of searches your keywords produce and decide which ones should be used prominently on your site.

These paid advertising opportunities are inexpensive and highly targeted, ensuring that your ad (s) will be seen at the exact moment someone is searching for content based on a keyword or search phrase that matches specific keywords associated with your video content.

Type «White people ruin,» as a potential advertising keyword into Google's ad platform, and Google will suggest you run ads next to searches including «black people ruin neighborhoods.»

Some users might be disappointed by information that seems to have gone missing from the Keyword Planner, specifically ad share statistics and local search trends.

Google can target ads based on keywords and personal search history, but Facebook's ads in the margins — for which there's no minimum budget — are ultra-refined, zeroing in on users based on age, geography, interests, education level, connections and a range of other data.

Selecting the traffic sources option and filtering further to keyword, source, medium, campaign, ad content or visitor type displays the sources leading visitors to a landing page, so marketers can easily determine what search engines are sending the most visitors, what keywords have the highest and lowest bounce rates, and so forth.

Remarketing lists for search ads (RLSA) allow you to do PPC ads on AdWords or Bing and go after those who visited your site and are searching for keywords you're interested in.

Get the exact data you need by having powerful searching options such as searching by domain, keywords, destination URL and ad copy content.

We'll also show your ad when someone searches for close variations of that exact keyword, or with additional words before or after it.

The basics of a keyword - targeted ad is it is ranked on a search engine page result (SERP), which is based on the particular matched keyword cost - per - click (CPC), advertisers bid, and Quality Score.

With exact match, your ads can appear only when someone searches for your exact keyword, without any other terms in the search.

With broad match, your ad may show if a search term contains your keyword terms in any order, and possibly along with other terms.

Get search volume for a list of keywords or group them into ad groups.

Assuming you launched your ads with keywords your ideal customer is likely to search, then you should have a head start on the optimization process.

If you are just getting started with paid search marketing, there is one great strategy you can use to get insight into keywords, ad copy, and even which AdWords extensions to use — competitor research.

Get insight into keywords and ad copy with competitor research in Google search.

During the initial campaign setup, you found all the relevant keywords you think your ideal customers are searching, but you never know for sure until your ads go live.

Negative keywords can be added to your campaign or ad group to prevent your ads from being shown for specific searches.

The plumbing company mentioned above could list «jobs» as a negative keyword at the campaign level, meaning that none of the ads would be displayed for searches that include the term.

By adding «jobs» as a negative keyword, the plumbing company would avoid wasted clicks by preventing the ads from being displayed for searches that include that term.

The display network is a completely different animal than search advertising and it requires a different set of keywords, ads, and landing pages.

Before pausing a keyword that seems like it has a very relevant and commercial search intent, should the first thought be to test different ad copy and landing pages?

Next, get alternative keyword ideas by scrolling to the bottom to see «Searches related to...» Then, view the ad formats, copy and landing pages competitors are using.

The copy of your landing page should again be relevant to the keyword searched and the ad clicked on.

Go right now into your keywords tab, click on the «details» button and go into «All» under search terms to see all the incoming search terms triggering your ads.

Click on «search for new keyword» and «ad group ideas».

Offering a complete picture of the search marketing landscape, the AdGooroo Search Marketing Intelligence Platform enables clients to view current and historical data — including spend estimates, performance statistics, keywords and ad creative — for virtually any advertiser's text ad and product listing ad campaigns across desktop and mobile search in more than 50 counsearch marketing landscape, the AdGooroo Search Marketing Intelligence Platform enables clients to view current and historical data — including spend estimates, performance statistics, keywords and ad creative — for virtually any advertiser's text ad and product listing ad campaigns across desktop and mobile search in more than 50 counSearch Marketing Intelligence Platform enables clients to view current and historical data — including spend estimates, performance statistics, keywords and ad creative — for virtually any advertiser's text ad and product listing ad campaigns across desktop and mobile search in more than 50 counsearch in more than 50 countries.

Search ads come first as low hanging fruit but the high ROI keywords are limited.

It'll get your ads off the hook for things like «free» and «torrent,» which are sure to accompany or precede whatever keywords you're bidding on in at least a handful of searches.

The whole reason you have a single - keyword adgroup is to serve a beautifully relevant ad for that exact search query, so you want to «help Google help you» and make sure that is the adgroup getting this impression

Depending upon how you have set up your PPC campaign, if a searcher enters one set of words into the search box your ad will appear; the same search with a different keyword match choice will not trigger your ad.

If a searcher has one of the negative keywords you have chosen as part of their search text, your ad will not be shown on the accompanying search engine results page.

Google Keyword Planner groups keywords into suggested Ad Groups because it thinks you'll be able to use the same landing page to advertise to all the keywords in a group, and thus have a higher Quality Score... which is closely related to relevance signals in organic search.

If the searcher has additional words in their search text, your ad may appear if that text has the keyword phrase as part of it.