Keep in mind that LinkedIn looks for
keyword search terms relevant to each search.
Not exact matches
Since the
search engine's goal is to provide
relevant results for
search terms, it will be easier for customers to find your products and services if you target the right
keywords in the right way.
We optimize your site for
keywords that are hyper -
relevant for the page we create while also being semantically helpful to users utilizing the TF - IDF model, one can not only rank well for high
search intent
terms but also give an honest transparent picture to users of what they are about to click - through to.
Fire up what ever your
keyword tool of choice is, for this post I'll be using
Term Explorer, mostly because it gives me practically unlimited
relevant suggestions (up to 90,000) but it also provides all the
search volume and competitive data I need to get started.
Use Google's
Keyword Planner to see what
relevant terms and phrases are frequently
searched on your topic.
In your bio, make sure to use
keywords that are very
relevant to your field of interest and book genre to accomplish something similar to Troutson's bio in
terms of
keyword relevancy for competent
Search Engine Optimization.
It includes strategies like optimising your Amazon sales page,
searching for
relevant keywords (short
term marketing) and selling your books via your blog and e-mail list (your Author Platform or long
term marketing).
Short
Term Marketing: How can you do
keyword research using the Google Adwords tool and Amazon
search engine, choose
relevant categories, use KDP Select, etc.?
Some
search engines also monitor how often your site is clicked on in
search results for your
keywords — for instance, if a lot of users click on a link to your site after
searching for «Seattle veterinary hospital or veterinary hospital in Seattle,» the
search engine will view your site as more
relevant to those
search terms.
That way, whenever somebody
searches for a particular
term, your website has the
relevant keyword and they see that your service should be the next step in their journey (instead of self - diagnosing through Dr. Google).
Depending on your goals, you'll want to
search relevant keywords to see what
terms you might rank for.
When sourcing candidates, a semantic
search technologies apply related
keywords — such as job titles and skills — to each
search term used, broadening your
relevant results and exposing you to all potentially
relevant talent.
• Use
relevant terminology and
keywords so that when recruiters or potential employers
search these
terms, they'll find you.
Again, these are your
relevant keywords and phrases — the SEO - friendly
terms that reinforce your brand and value, and help people sourcing candidates land on your profile when they
search those
keywords.
Resume strategy, industry -
relevant keywords /
search terms, and design factors must be considered in creating a resume that puts you in the lead.
Insert
keywords in a few places on your profile to help it rank higher in
searches for
relevant industry
terms.
■ Ensure that you use
relevant terminology and
keywords throughout your LinkedIn profile page so that recruiters using these
search terms to find potential candidates will find you.
Keyword problems: Resumes are often filtered and sorted using
relevant search terms, so think about these
search terms carefully before you apply and make sure they appear in your document.
You select your ad objective (engagement, traffic or awareness), add your
relevant keyword search terms (hint: make sure to include all words that pop up in Pinterest's
search bar, but do not spam people by including unrelated
terms), set the flight, and watch it go.