Indeed, personal branding is all about representing yourself as well as possible, and
keyword stuffing actually accomplishes the exact opposite.
Not exact matches
Shortcuts, like
keyword stuffing to outsmart Google's algorithm and increase a page's ranking, have not only become ineffective, but Kissmetrics warns that they may
actually lead to your site being penalized by Google.
In fact, this will
actually hurt your website's SEO because search engines will recognize it as
keyword stuffing — or the act of including
keywords specifically to rank for that
keyword, rather than to answer a person's question.
Keyword stuffing can
actually do more harm then good.
I
actually don't really worry about the
keyword stuff, but others swear by it, so I felt that it was important to mention here.
I know, that sentence sounded like one that would be written by a person who was trying to
keyword stuff their website, which I am
actually not trying to do — that is a real description!
Too many
keywords in a document can
actually be a negative thing, because it may make it appear you are
stuffing your document for the sole purpose of ranking high in resume searches.
• While this may
actually work, when the recruiter reads your
keyword stuffed resume, they will think you are spending more time trying to game the system versus outlining why you are qualified.