You'll notice that many
keywords and phrases appear in both instances, which is not a coincidence.
Not exact matches
What your site actually contains, what
keyword and keyword phrases are present in your text
and how often they
appear.
For example, at a
keyword level, when someone uses a
keyword phrase on a search engine
and then reaches a website, a unique phone number temporarily
appears in the content (replacing the regular website phone number).
For example, the Ad won't
appear against the
keywords Nike Sports Wear but will
appear against Nike dancing Shows
and Nike running shoes because in the latter two cases, both
keywords are present in the search
phrase.
(Note: these same top
keywords and phrases should
appear in your book descriptions wherever possible.)
The list of restricted search engines will be maintained in the Programme description
and may be updated
and modified by Radisson Hotel Group at any time • Placing Radisson Hotel Group ads in search engines based on the purchase of competitive brand
keyword terms (e.g.: Hilton hotel), used alone or in conjunction with any other word or
phrase • The utilization of software applications of any kind • Online sweepstakes or promotions • Rebates or loyalty programmes of any kind • The placement of Radisson Hotel Group ads within search engine products that syndicate content or ads outside of the search engine's main domain (e.g. Google's AdSense) • Earning of commission from the sale of Radisson Hotel Group products (e.g. authorised travel agents) • Alteration of Radisson Hotel Group - provided ad text in search engines or site content • Consumer booking of a non-commissionable rate (e.g. employee rate or group rate) • Tactics that obstruct or interfere with the presentation of the Site in any way when a user is referred from your site (e.g. through the use of frames or pop - ups) • Tracking technology (such as spyware) that enables correlation of tracking data with personally identifiable information • The display of Radisson Hotel Group price information on your site or within the ads
appearing in your marketing programmes or • Interference with a referral of a potential customer or visitor to the Site
As a purely hypothetical example, if the keyphrase «New York tax lawyer»
appeared in 85 searches in the sample search database in the past 100 days,
and 1,670 websites use that exact
phrase, the KEI for that
keyword is 4.326 (i.e., 85 squared divided by 1670).
Keywords are words or
phrases describing a product or service that determine when
and where an ad can
appear in a search engine.
Be sure to incorporate some of the
keywords and phrases that
appear in the job posting.
How
and where, then, should
keywords and key
phrases appear?
By using SEO tactics in your profile, you can increase your profile's visibility with
keywords and phrases for which you want your profile to
appear when a potential connection does a Google or internal LinkedIn search.
Labels can also refer to categories,
keywords and phrases that should
appear in your resume.
It's vital to use
keywords and phrases from the job description in your resume exactly as they
appear.
This
keyword phrase then
appears on search engine results pages (Google, Yahoo or Bing)
and the business is charged when the ad is clicked on.