In order to reach the right audience, you'll need to do a bit of research to learn what
keywords and phrases pet owners are likely to search.
Not exact matches
That's because if a user searches for the
keyword phrase, «
pet dental cleaning», Google will recognize that this website has a relevant webpage
and information for the search.
If you have particularly savvy
pet owners, you could also try giving them a list of
keywords and / or
phrases that can help them assess the quality of other sources.