«Seeing a change in one's immediate environment has a much bigger impact than
any kind of advertising campaign.»
The committee, which includes the Real Estate Board and the Business Council of New York, has been asking executives and companies to pledge money, to finance a campaign of advertising and advocacy to counter
the kind of advertising campaign that unions have used effectively to blunt previous cost - cutting attempts by governors.
Allow time to see the results of this new
kind of advertising campaign.
Not exact matches
«What that means is that the people who are trying to create [a viral hit] need to think in a very different way... much different than you would in a normal
kind of promotion or
advertising campaign.»
And while the largest expenditure category in many
campaigns is on TV
advertising, there are also posters, billboards, lawn signs, leaflets, buttons and all
kinds of other material that still flowers bountifully in the USA, especially in the late stages
of close elections.
It may turn out that Jackson is so extreme that McAuliffe's
campaign (disclosure: my friend Alex Kellner is McAuliffe's digital director, but we don't talk about the
campaign) can use him in ALL
of their
advertising, but he's also a perfect target for the
kind of segmented communications at which the internet excels.
Unfortunately, it looks about as bad as it sounds, with the entire
advertising campaign built around the prospect
of seeing Robert De Niro (aka Jake La Motta) and Sylvester Stallone (aka Rocky Balboa) face off in the ring like some
kind of weird movie boxer fantasy match.
No, not * that *
kind of campaign: a Goodreads
advertising campaign!
As word
of this pricing drop will inevitably start to spread, and if HSBC InvestDirect should deploy an
advertising campaign to let people know this is their new pricing structure, it's safe to say that at least one
of the larger players is going to have to respond in
kind by lowering their rates — if not to match the $ 6.88 benchmark then to definitely go further.
You have tried the blue monster thing, which is a
kind of internal
advertising campaign, to galvanise people inside large companies.
ROD LAMBERTS: I think it would have a much better shot at working because we've seen evidence, there's evidence to suggest appealing to people's emotions will have a stronger effect than trying to appeal to their brains via some
kind of, you know, fact channel... *** (LOL - SOOO ABC) SIMON LAUDER: And presumably, the target
of an
advertising campaign would be politicians?
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It's just
kind of weird to outsource that the way you would a TV or newspaper
advertising campaign.
Where conventional political
advertising uses crude demographic factors like age and ZIP code to target
advertising, Cambridge supposedly used a technique called psychographics, which involves building a detailed psychological profile
of a user that will allow a
campaign to predict exactly what
kind of appeal will be most likely to convince any particular voter.
A Cambridge University psychology professor who developed a personality - prediction app reportedly passed along that
kind of personal data on 50 million Facebook users — 270,000 users
of the app plus their networks
of friends — to Cambridge Analytica, an
advertising data firm once used by Donald Trump's presidential
campaign.
Since 2015, Facebook has changed its policies, limiting the amount
of user data third - party apps can siphon from the network — although it still allows sophisticated political targeting through its
advertising platform, the
kind which the Trump
campaign was able to use, likely abetted by the Cambridge Analytica data set.
To help the site, which is NAR's official presence for property listing information on the Web, the board approved an allocation
of $ 2.25 million in cash and $ 2.25 million in in -
kind contributions from the ongoing REALTOR ® public awareness
advertising campaign, pending approval
of the
campaign by NAR's leadership team.