Nicole Bradick of CuroLegal explains what a virtual law practice is, what
kind of clients want to work with a «virtual» lawyer, how to take advantage of virtual law practice tools, and how to get clients.
To get
the kind of clients you want to work with, and the time off to spend with family doing things you enjoy, you have to work hard to get there.
Nicole Bradick of Curo Legal explains what a virtual law practice is, what
kind of clients want to work with a «virtual» lawyer, how to take advantage of virtual law practice tools, and how to get clients.
It's very important to have a vision and to know where you see your work and what
kind of clients you want to work for.
Great way to get
the kind of clients you want — when they find themselves up shit creek, they're going to love you just for saying you can consult them out of it!
Photo Credit: Steven Whitsitt When I first started my writing business back in 2006 I didn't think about
the kind of clients I wanted to attract.
When she asked what
kind of clients we wanted to attract I thought for a second and then responded «Umm... criminals?»
Organized logically, the book starts with deciding what
kinds of clients you want, to finding those clients, to choosing clients and establishing fee agreements, to doing the actual legal work.
Think about
the kinds of clients you want and include examples of your work that will convince them you've been there, done that successfully — and could probably repeat the process for them.
In other words, you can identify
the kinds of clients you want to work with by understanding more about yourself.
Not exact matches
Instead
of sharing her photography skills with any
kind of student, Gregory and Flanagan steered another
client toward a niche market she had a passion for - new or expectant parents who
wanted to take brilliant photos
of their children.
He adds, «Each
client gets whatever
kind of transparency they
want.»
The pressure in this case is coming from brokers who
want to set up their own virtual office websites (VOWs)-- essentially searchable online databases similar to Realtor.ca — and furnish the sites with the same
kind of details (mainly negotiated sale prices) they can pull from MLS and give to
clients through other means.
«I had a
client who
wanted a very specific
kind of clip included in a two - minute multimedia introduction,» he says.
El Kaliouby says she's repeatedly turned away
clients who
want to use her technology for any
kind of surveillance: «We
want to support the uses where people
want to share their emotions, not uses that try to suck information out
of you that you have not decided to share.»
«Normally we would
want to amortize this
kind of loan over five years but to get the payments in line with the
client's cash flow we needed seven to 10 years.»
Sorry it's been so quiet here this past week — I was working on a few different
client projects and then I developed some
kind of low - grade virus that made me
want to sleep all day.
The first
of its
kind in the nation, this program provides evidence - based nutrition training specifically for health professionals and those with advanced science training who
want to broaden their expertise and
client reach with a strong knowledge base in nutrition.
My
client wanted something rustic, yet sophisticated so we went with
kind of a faux zinc finish.
With just a few tweaks to their profile, many
of my
clients have been able to greatly streamline their online dating experience, getting more
of the
kinds of guys they
want to attract and putting lame - os off the scent.
Our
clients are vetted to ensure that they are able to provide you with the
kind of relationship you
want.
We're the
kind of BMW, Buick, Chevrolet, GMC, Volkswagen dealer that takes the time and listens to the
wants and needs
of our
clients.
Point (b) is what I
want to highlight... not that we have had many value managers forced into retirement recently, but value funds
of all
kinds have been losing
clients.
Those who couldn't qualify for low - interest bank loans are the
kind of clients that private lenders
want.
And, Mark, I'm going to ask you is it, as she mentioned at her closing
of the presentation was that in fact that this is appropriate for some portion
of your portfolio, this
kind of contrarian investing, and I
want to know, after Rupal answers the question, what percent
of the portfolio can a
client live with in these
kind of lonely trades?
Khalfani - Cox: The choices that I have now and the freedom, frankly that I actually can, as an entrepreneur, say no to certain
clients if I don't
want to do the business or for something, work that I don't
want to do, and it's not like I feel like I'm scrapping by, like I have to take anything that I didn't get because I need the money
kind of thing.
Being able to take care
of your pet's vaccinations, testing, prescription medication and nail trims at one location, without an appointment, is exactly the
kind of experience we
want to provide our very busy
clients.»
And finally (this is a tough one... so be honest with yourself) Are you the
kind of person who has to have the best
of everything or do you
want to impress
clients, family, or friends with your dog?
I teach puppy classes, currently, on Thursdays and I am always very adamant that if my
clients are seeing ANY
kind of bad behavior, I
want them to honestly ask themselves if they have provided their dogs / puppies with enough mental and physical stimulation that day.
If your veterinarian
wants to administer shots or to prescribe any
kind of medication, always request a «
Client Information Sheet» describing the intended effects
of the shot / drug and the known side effects.
There are several things we know for sure: Our
clients want to have the most authentic possible vacation experience, sampling local foods, experiencing other cultures in depth, traveling with the
kind of purpose our parents never would have understood.
When we start off our Creative Sessions with
clients (our more effective form
of focus groups), we often say that we
want to have a real conversation, the
kind of conversation that you might have at a bar after 3 or 4 beers.
You
want to think about the
kind of places where your potential
clients might be active.
Seek out the
clients and the
kinds of work you
want.
Without doubt lawyers, accountants and tax advisers
want their work to be seen by other advisers but more importantly need to be recognised by actual and potential
clients of various
kinds.
So when a lawyer fears a
client's disapproval (or
wants the
client's approval), where the lawyer works in an environment in which certain
kinds of misconduct become normalized or excused, where conformity is valued, or, conversely, creativity in «interpreting» rules is, it is not really that surprising that that lawyer does not act to prevent misconduct, even where satisfaction
of his personal or professional obligations should lead him to do so.
I don't
want to be the
kind of attorney you can find on Facebook — my
clients are more sophisticated than that.
So if you
want your firm's site to be one
of those quality links, it has to be a credible source for the
kind of information that potential
clients are looking for.
Use this massive platform to leverage strong testimonials from past
clients, and you'll have a smarter way to tell the world exactly what
kind of cases you
want in the future.
Head
of insurance at RPC James Miller says: «As a firm committed to supporting the market in the
kind of «bet - the - farm» claims that Rebecca is well - renowned for, we're very pleased that she's chosen to join RPC, allowing us to continue offering what it is our
clients tell us they
want.»
Like any
kind of change though, I think firms need to learn to «pick the low lying fruit»; and innovate with those
clients that
want to innovate with them.
There's no surefire way to resolve the complex conflict between on the one hand
wanting to be a good and
kind person who genuinely cares about
clients, and on the other hand keeping yourself from drowning in the roiling seas
of client drama.
Michael Chasin: If it's a long sales cycle, you have to also
kind of consider like what your
clients want, right.
Clients want predictability - yes, but funders who spread their capital across multiple arbitrations can also make excellent use
of this
kind of hard data to properly and competitively price their offering.
When we come back, I
want to expand this idea
of optimizing for the
client experience and talk about what else should go into it and what other
kinds of things should we be thinking about when we're trying to create the experience that we hope our
clients have.
So, last week in our episode with Jeff Skrysak, we talked a bit about how lawyers might
want to think about their marketing in a way that it
kind of moves them up what we
kind of called the chain in the
client journey, which is to say -
Katrina Leung: I'm working on figuring out, I've got a few
clients that I
want to be more
of an in - house
kind of advisor for them.
For certain things like employee handbooks, they may already
kind of be doing it on a flat - fee basis sort
of, because they've realized that their
clients only
want to pay so much for it, or it generally takes X amount
of time and that times my hourly rate is Y amount, so I'm just going to quote them that.
This isn't about used cars or anything so Billie will offer a bunch
of great ideas there but it's worth stepping back and
kind of mapping out for your firm and your practice, what are the steps the
client has to take from being aware
of you whether that's through a SEO rankings or hearing you speak, to
wanting to reach out to your firm to what happens when they do and are all
of those things mapping to the process
of turning them into a
client.
That's
kind of a direct answer to people who say «good
clients,» or, «The
clients I
want aren't online.»