I've written a lot about marketing in 2018 already so check out this post in particular to remind yourself what
kinds of book marketing strategies you're going to take on.
Not exact matches
So they hear all
of these
kind of commandments, like «Oh, you have to do XYZ in order to
market your
book,» when it may or may not be effective, and it's not tied to any
strategy or long - term thinking about what those platforms can do in the long term.»
It helped me a lot as I'm trying to create some
kind of a
marketing strategy like that for my first
book.
I'm sure you've all faced the dilemma
of starting some
kind of marketing strategy for your
book and discovered that after some time (a few days or weeks or months) that fantastic
strategy has sort
of fizzled out.
Recently I wrote a long post about cutting edge
book marketing strategies: a lot
of that stuff can be outsourced; in fact I'm going to focus on building a step - by - step todo list you can use, just give to your VA and let them take care
of everything (I may, eventually, set up some
kind of service where you hire a VA from us to do everything, that way I can train them myself to know exactly what to do... but that's a long way off, because honestly I'd rather just focus on writing my own
books).
While the Amazon announcement is primarily a branding and
marketing strategy (reduced price, specially highlighted on its own landing page) and probably just one more shot across the bow
of traditional publishers (major authors have stuff shoved into a drawer that could be published independently, without the involvement
of their «trade
book» publisher), the concept could be a big deal for two
kinds of people who read this blog: Bloggers and magazine publishers.
But I've come to realize that it could also have been a brilliantly executed
marketing strategy — it's the
kind of thing that very savvy
book marketers have been doing for the last few years to get on the NYT bestsellers list.