There are many different
kinds of client testimonials, and many different ways to include them in your web presence.
Not exact matches
A genuine
testimonial from someone whom a potential
client recognizes (a well - known company) or with whom they identify («a single mother like me») can be powerful: it details the
kind of solutions you deliver and the people to whom you deliver it — ideally, with some distinguishing features
of your personality or process.
Admittedly, to make this particular example work, beyond merely providing the
kind of client experience that motivates someone to provide you with a
testimonial, you will need to add aggregate rating schema to your web page to generate the rich review snippet.
Use this massive platform to leverage strong
testimonials from past
clients, and you'll have a smarter way to tell the world exactly what
kind of cases you want in the future.
As these examples bear out, the parade
of horribles that regulators envision — fee splitting with nonlawyers injecting their interest into the attorney -
client relationship,
testimonials and reviews that might dupe
clients into hiring an unqualified lawyer, making objective and useful information online available through a LinkedIn profile or a blog without prominently labeling it as advertising (I'm stumped to figure out what
kind of harm that could ever cause)-- doesn't intimidate today's
clients at all.
Please read their
testimonials below for a better idea
of the
kind of high quality services you can expect as our
client.
Although you may want to guide the
client in creating their
testimonial by using questions designed to solicit specific
kinds of feedback, the best
testimonials are in the
client's voice.
Most likely, these will include some
testimonials where previous OK
clients have talked about what their experiences were and what
kind of Oklahoma comparisons they were able to do afterward.