Sentences with phrase «know about your buyer personas»

Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post.

Not exact matches

For example, instead of sending the same lead nurturing emails to everyone in your database, you can segment by buyer persona and tailor your messaging according to what you know about those different personas.

Surveys are a good method for finding out the psychographics of your buyer persona — but only if you have an idea of what you want to know about them.

While we have been conditioned over decades to focus on a single target buyer, or as I have written about often, a target buyer persona, we are beginning to see that this will no longer be adequate for B2B Marketers.

The secret to getting to know your prospective customers in sufficient detail is the buyer persona, which HubSpot defines as «a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.»

I hop on the phone with people and tell them about using dynamic content to create a customized experience sometimes without thinking about the fact that they didn't even know how to create buyer personas, much less how to customize they buying experience to them.

Buyer personas, derived from a rich and robust process of getting to know customers and buyers experientially, can serve as the media for executives to tell the story about their buyers and how their company will help to continue the story.