But unless you are really
knowledgeable and
already an
expert about this subject, and you have an angle that has never been explored, it will be very hard to convince people that your book about happiness — as opposed to the 70
already out there — is the one to read.
And because the data
already exists within the firm, the biographical and behavioral analyses can be done internally or externally with the help of
knowledgeable talent management professionals and qualified quantitative
experts.
Why do so many enter the business, thrashing about, spending most of their time and money «marketing» themselves as
experts etc., when clearly they are not, only to find out that they are not suited to the business, not academically prepared /
knowledgeable enough to stand toe - to - toe with those
already established in the business who are, or, who are not financially / psychologically prepared to dig down deep enough to make up for the shortfall of the foregoing before running out of resources, both financial and psychological in nature.