While regulatory agencies have historically focused on product
labeling and marketing of claims promoting beverages and
supplements, recent actions
suggest regulatory agencies will shift the focus of their attention to the ingredients used in drink products.
The oversight of dietary
supplements is loose: FDA regulations allow for several different types of efficacy claims to be made on
labels, including fairly robust significant scientific agreement claims that the nutrient in question has a direct effect on a specific disease, but also so - called qualified health claims, where phrases such as some evidence
suggests that are added.