For example, if a lot of visitors
land on a certain page but always leave without taking the intended action, test different messaging options in an effort to retain those visitors.
Not exact matches
From there, we had a script
on the
landing page that would dynamically change the headline and
certain content elements
on the
page to match the visitor's search intent.
When editing your
landing page you need to take
certain factors into consideration so as to make sure that no visitor will turn their back
on your services, but they would rather stick to it and find out more about what your school has to offer: