Stevia First has a market value of about $ 20 million today, but the potential return for investors could be immense as it enters
the large sweetener market.
Not exact matches
The
largest natural
sweetener on the
market is stevia, but Canadean says it finds potential in other herbal
sweeteners such as monk fruit.
The popularity of agave syrup, also called agave nectar, is on a meteoric rise — thanks in
large part to clever
marketing which positions the product as a healthy alternative to sugar and artificial
sweeteners.
Note that many sports drinks, even though
marketed as «healthy», can have
large amounts of corn syrup or even crystalline fructose as their main
sweetener.