Not exact matches
But for Legere (it's pronounced «ledger»), wearing T - Mobile's distinctive color palette is all part of a serious business strategy he introduced when he
joined as CEO back in 2012 — and a way to stand out from much
larger competitors AT&T and Verizon.
In some instances, this meant halting horizontal deals — mergers combining two direct
competitors operating in the same market or product line — that would have handed the new entity a
large share of the market.26 In others, it involved rejecting vertical mergers — deals
joining companies that operated in different tiers of the same supply or production chain — that would «foreclose competition.»
In a file I have, the employee had been recruited away from a
large American technology firm where he worked for 8 years, to
join a Canadian
competitor.
More and more, owners of midsize companies are finding that
joining forces with
larger competitors affords them an opportunity to gain much - needed exposure, enhance profitability, and provide the kind of support services that only a
large company can provide.