In addition to the company's numerous awards and top environmental sustainability rankings, in 2010 General Motors announced the $ 40 million Chevrolet Carbon Reduction Initiative, one of
the largest voluntary commitments to greenhouse gas reductions in U.S. history.
«Our future field studies will focus on
voluntary commitment devices in other health behaviors, such as gym exercise and smoking cessation, which can work in
large - scale incentive programs and help people maintain self - control on an ongoing basis.»