Changing how we practise can open
that latent market for legal services.
The presentation on
the latent market for legal services states this industry is worth upwards of $ 45 billion.
State Courts, the National Legal Services Program through its TIG Program, lawyers delivering unbundled legal services online, alternative providers of legal solutions such as LegalZoom, are all exploring ways to broaden the market for legal services by finding effective solutions for what has been called, «
the latent market for legal services.»
But I think that
this latent market for legal services presents huge opportunities for document automation.
For example, Richard S. Granat previously suggested a «$ 45 billion
latent market for legal services.»
A big challenge for solos and small law firms is to figure out how to serve
the latent market for legal services — the approximately 80 percent of US consumers who can't afford today's legal fees.
Richard Susskind has long theorized about the potential for consumer oriented intelligent systems to package legal advice to meet a vast
latent market for legal services.
Not exact matches
What we're really talking about here is lawyers tapping deep into the
latent legal market, creating a demand
for legal services that doesn't exist but that would be ethically and socially legitimate to bring to light.
On the other end of the
legal spectrum from Big Law, there is about a $ 40 billion
latent market for consumer
legal services yet to be served by lawyers.
Some will fight back with distinctive, niche or personalised
service but there will be a move towards what future guru Richard Susskind has called the «
latent legal market» ie those who will pay
for legal services if they are cheap enough.