Google on Wednesday said it would begin penalizing the search rankings of websites that use pop - up mobile ads asking users to install an app, the
latest move by the company that could have a
big impact on
advertisers, publishers and other content creators.
-- candidates will get a clue and start buying Adwords with their name, but also the name of their opponents (hint: the latter won't like and will take it out on Google)-- everytime there'll be
big news (hurricane, breaking news, Paris Hilton's
latest...) which tends to draw lots of eyeballs to Google, expect the whatever - happened - today keyword to point to the page of a candidate's site with his / her position on the topic du jour — opponents will urge their supporters to engage in whack - an - adword games (also known as click fraud) to cost as much money per click as possible to the other campaign and drive up cost of acquisition of a new visitor to the
advertiser's site.