Back in November, Instagram
launched ephemeral messaging in Direct as a separate section from permanent messages.
Not exact matches
In its place, Facebook
launched Slingshot in 2014, in which users most respond to an
ephemeral message before they can open it.
See also — Facebook
launches Slingshot, its latest
ephemeral messaging app to rival Snapchat and Facebook's Slingshot app now lets you react to reactions
But it could foreshadow Facebook
launching a more legitimate
ephemeral messaging feature inside Messenger, which already has 1.3 billion monthly users.
Plus it
launched a revamped Direct
messaging feature that combined Snapchat - style
ephemeral chat with traditional permanent
messages.
Skype Qik was
launched to take on other
ephemeral messaging apps such as Snapchat and Facebook's Slingshot.