Not exact matches
Launched in October 2008 under Bush - era Treasury secretary Henry Paulson during the panic that followed the implosion of Lehman Bros., TARP was initially designed to prop up bank balance sheets
via the government purchase of equity stakes or the
acquisition of illiquid assets.
Wide distribution over the internet • Low cost, efficient, transparent capital • The «great equalizer «• Media / PR, awareness • Increase customer engagement and • Evangelize backers into investors (customer
acquisition) • Reduce risk by getting feedback on new
launches (product or ventures) • Market research Access to Capital Marketing Platform Validation • Raising funds
via crowdfunding markets is a very public and transparent • Protect your IP and speak to a lawyer • Crowdfunding takes a lot of effort and commitment • The majority of Ideas fail to reach their funding goal • How will this affect your companies brand?
You choose to drop more loot during a period of time, add cosmetic items, make a monthly in - game event,
launch a user
acquisition (or retention) campaign
via in - game messaging, and so on.
The company recently hinted at a wider expansion in the smart home market
via the
acquisition of Ring, but Google is quickly becoming a strong threat with the
launch of Google Assistant and its Google Home products.