Sentences with phrase «law firm branding efforts»

Law firm branding efforts have, for the most part, always come up short because they rely on slogans or tag lines rather than focusing on the benefit a client receives by working with the firm.

Most law firm branding efforts aim to create a reputation within the firm's target markets for some specific quality by which the firm wants to be... more»

Most law firm branding efforts aim to create a reputation within the firm's target markets for some specific quality by which the firm wants to be known or for which it wants to «stand out.»

Not exact matches

As you can see, a lot of time and effort goes into building a law firm brand.

Law firm networks such as Lex Mundi, TerraLex, Meritas, InterLaw have been working since the late 80s to extend the reach of mid-sized firms through global branding, expertise sharing and other cooperative efforts.

Jay Harrington is an attorney and co-founder of Harrington, where he leads the agency's Brand Strategy, Content Creation and Client Service teams to help lawyers and law firms increase market awareness and improve business development efforts.

Americans elevate legitimately published (in contrast to self - published which can be the kiss of death for your brand) authors to a special status and attorney PR and law firm marketing efforts are even more effective when an attorney has Author Status.

Once your brand image has been established, the key to aligning branding with increased revenues lies in a law firm's effectiveness in diffusing its brand image in every aspect of the firm's marketing efforts, and the online credibility of your law firm is as important to a brand as offline credibility.

The rise of the intangible law firm will be aided and abetted by more sophisticated law firm marketing and branding efforts, too.