Accordingly,
lawyer advertising seeks to inform the inevitable client ahead of time that (a) the firm exists, (b) it provides services in this area, and (c) it can be trusted to help.
Not exact matches
If his
advertising goal is to obtain new business, clients
seeking to battle discrimination in the workplace might not be impressed by a
lawyer who crows about kowtowing to a judge.
There are good
lawyers who can be found on television or online, but the fact is that many of the
lawyers who
advertise do not have experience in the cases that they
seek.
Lawyers Directory - HG.org
sought to change the law firm
advertising model in 1995, with remarkable success.
LawyerLocate.ca Inc. connects potential clients with
lawyers and / or other professionals by providing broad exposure in newspaper and television
advertising and on the Internet, coupled with a direct and fast connection to persons or companies
seeking help with their legal or related problems.
Driven by the relaxation of professional rules that limited the ability of law firms to
advertise their services, a raft of new products emerged that
sought to rank and recommend
lawyers.
Gerry Riskin has this amusing post about a UK firm that sent around a memo
seeking out its best - looking
lawyers as models for firm
advertising materials.
Advertising involves an active quest for clients, contrary to the tradition that a
lawyer should not
seek clientele.
(Actually, it was a day filled with dilemmas... should I throw away my toothbrush after catching the dog running around with it, bone - style; was I too old to apply for a certain job I saw
advertised on
SEEK; were bling sneakers and cargo pants appropriate attire for a meeting with a
lawyer...?)