Just like
individual lawyer bio pages, these «About» pages are popular destinations for people seeking more information about your firm online.
At the same time, I will most heartily agree with the related post at Kelly's Blog that the real problem
with lawyer bios is that they «lack personality, life, vibrancy, interest.»
Having done so, I am compelled to file this dissent to Matt Homann's clever but off - base Venn diagram
about lawyer bios (Your Clients Don't Care Where You Went to Law School).
I started paying close attention to
lawyer bios back in 2002, when I went from journalism to marketing and became vice president of editorial for the legal marketing and PR firm Jaffe Associates.
Our survey found that in - house counsel
use lawyer bios, lawyer - authored blogs and articles, LinkedIn profiles, and lawyer social media activity to research potential hires.
Although lawyer bios remain important, content marketing is a vital aspect of lawyer business development, with lawyer - authored articles and speeches, blogging and social media profiles influencing in - house counsel who are searching for an outside lawyer.
This Calgary, AB, criminal defense firm's website impressed us with its striking front page and
bold lawyer bios and copy.
So, ever the researcher, my husband spent several hours online, checking out
lawyer bios at various local law firms.
lawyer bios include links to their lawyers on social media sites (notably LinkedIn) and also allow for readers to share the bios across the web with a social media «share» button
Matt Homan of Lexthink LLC gently satirized both law firm websites and
lawyer bios recently with a pair of venn diagrams that underscores a common weakness of the genre — sites and bios built for what lawyers think they should be rather than what clients are actually seeking.
Example: Client
visits lawyer bio, and then clicks through from sidebar link to upcoming webinar by that lawyer, proceeds to online webinar registration form and submits registration.
Texas Monthly has no say in the ratings of any kind, Flood points out, yet «many
local lawyer bios brag incorrectly that they are rated as Super Lawyers by Texas Monthly.»
I've given a lot of thought over the years to the very mundane topic
of lawyer bios.
What was clear to me from the outset
about lawyer bios was how poorly written they were.
Most lawyer bios, especially for more experienced lawyers, include a laundry list of accomplishments.
Ambrogi asserts that the real sin
with lawyer bios is that they lack personality, life, vibrancy and interest.
During my time at Jaffe, I both wrote and supervised the writing of hundreds, if not thousands, of
lawyer bios.
His diagram suggests that many standard elements of
lawyer bios are irrelevant to clients.
If the cake is
the lawyer bio, then this complementary information is the icing on it.
Once he found
a lawyer bio that he thought sounded good, what sealed the deal for him was finding online materials, like blog posts and conference papers, this lawyer had written that demonstrated the expertise and experience in the areas of law my husband needed advice on.
However, from many of
the lawyer bios I see on the web, you'd think that many lawyers are nothing more than their resumés — which can make for pretty dull reads.
Stop updating your website, the firm blog and
lawyer bios.
Sam Glover: I can't wait to see
the lawyer bios that we see next year in our websites contest that have taken advantage of your advice.
Not to the firm's homepage, but to
your lawyer bio page.
Both Homan's diagrams and Ambrogi's blog post have been well circulated online and the lively discussion about them evidences a growing awareness of the importance of
lawyer bios and a sincere interest in improving them.
Similarly, as Facebook, LinkedIn and Twitter continue to refine their offerings, there have been musings that these sites could eventually replace firm websites and specifically,
lawyer bios.
But even though it's common knowledge (and common sense) that
lawyer bios are really important, many are still reluctant to devote much time and effort to them.
But the site really steps it up with its use of visuals accompanying
the lawyer bios.
The firm's
lawyer bios are rife with these sorts of activities.
Is your engine (home page,
lawyer bios) firing on all cylinders?
And what better place to find that than
your lawyer bio on your website?
We've picked our favorite articles for improving
your lawyer bio.
Some of
the lawyer bio content appears to have come from the same Altantic Canada law firm.