In my coaching work with
lawyers on business development the greatest focus is given to maximising the opportunities with existing clients.
There were a few, memorable «aha» moments while working with individual
lawyers on business development pursuits.
Not exact matches
Excellent
lawyers who also understand your
business, anticipate
developments in your industry, help you manage your budget and staffing needs, connect you with
business opportunities, partner with you
on community outreach and giving, and assist in educating your staff are a considerably rarer breed.
Marketing by type (or purpose) includes marketing to existing clients (client service, cross-selling and
business development); improving name recognition and credibility (through PR, advertising,
on - line / social media, community engagement,
lawyer activities, etc.); community engagement (sponsorships, charities); and individual
lawyer marketing.
Because we understand the demands placed
on our attorney clients, FindLaw has developed
business development instruments specifically for law firms (such as ones those that improve the intake process), fine - crafted a suite of marketing products that free up
lawyers to actually practice law and amassed a body of research and scholarship that we use to help law firms stay contemporary and competitive.
Most articles about Twitter in the legal market focus
on helping
lawyers make better use of the service for marketing and
business development purposes, and that's all to the good.
Started in March 2010, these brief monthly videos give practical advice
on business development for
lawyers.
The new site will feature daily news coverage of the legal
business, including breaking news reporting
on developments at the world's leading law firms, and
on the
lawyers and professionals working in and with those firms.
I must respectfully disagree with your statement:»... since
lawyers typically use blogs to provide insight
on breaking legal
developments germane to clients»
businesses.»
As Nicole Black, Director of
Business Development at MyCase, puts it, «I think it's pretty clear that -LSB-...]
lawyers can no longer turn a blind eye to technological advancements and their effect
on the practice of law.»
In this month's
business development and online video practice management coaching column for Canadian
lawyers, executive coach Debra Forman focuses
on balancing expectations, a key component of building and sustaining relationships.
«I don't think the changes will have any impact
on the amount and type of work we do as
lawyers,» says Julie Belley Perron, partner in the
business law group at Langlois in Montreal, who specializes in commercial contracts, environmental law and the
development and implementation of energy projects.
While reading the Simple Justice blog today (it must have been an old post as I know I wrote a fond «Farewell to «Simple Justice» and Scott Greenfield» post back in February 2012 when Simple Justice shut down), I saw two references to young
lawyers who tried placing free ads
on Craigslist but ultimately rejected this
business development tactic as undignified.
Kevin O'Keefe had a provocative post yesterday that talked about the overemphasis some
lawyers place
on their firm websites, in terms of their online
business development programs.
And coincidentally, this month's issue of Originate, contains some excellent
business development advice for female
lawyers from Pamela Roberts, chair of the ABA Commission
on Women.
Clients also lose out since
lawyers typically use blogs to provide insight
on breaking legal
developments germane to clients»
businesses.
One of our aims
on this blog is to provide brief reviews of the major social networking sites (e.g., Facebook, LinkedIn, etc.) in terms of their value to
lawyers as marketing and
business development tools.
This technology lets
lawyer bloggers gain insight into which clients are interested in which blog posts (thus identifying possible
business development opportunities as in, «Hey, I'm noticing that John Doe at Peoria Energy is an avid reader of my posts
on new energy tax credits, maybe I should give him a call about that issue.»).
Business litigation
lawyer Steven J. Boyajian presented the session «Receiverships & Bankruptcy Law» at the Rhode Island Bar Association's annual Recent
Developments in the Law conference
on October 23, 2014, in Warwick, Rhode Island.
For the fourth year in a row,
Business Litigation Group
lawyer Steven J. Boyajian presented the session «Receiverships & Bankruptcy Law» at the Rhode Island Bar Association's (RIBA) annual Recent
Developments in the Law conference
on November 1, 2016, in Warwick, Rhode Island.
Business development coaching has increasingly been adopted to help these
lawyers get back
on track.
On top of being unfamiliar with the best marketing techniques, many
lawyers struggle to find the time for
business development activities.
There are
lawyers (like myself) who are very focused
on business development and client service.
I've blogged about
lawyers on Second Life before, and I'm intrigued by the
business development possibilities.
«It's relationships built
on trust that are the foundation of
business development success for you as a
lawyer, whether you're in a large law firm or
on your own.
When the Managing Partner Forum presents its next leadership conference for law firm leaders of U.S. firms with 10 or more
lawyers on October 12 in Chicago, Jaffe PR founder / CEO Jay Jaffe will participate as a «faculty expert»
on marketing and
business development.
A former instructor at the University of Minnesota, teaching «Principles of Marketing,» Sally is author of two books
on law firm marketing: Marketing the Law Firm:
Business Development Techniques (Law Journal Press, updated semi-annually); and
Business Development for
Lawyers: Strategies for Getting and Keeping Clients (ALM Publishing, 2006).
CB: We bring
lawyers together for an annual partner retreat, during which we have preparatory meetings of partners from all across the firm to create
business plans and work
on the
development of strategy.
Previously, I was expected to do it all — deliver the budget, run a team, deliver the
business development initiatives required to keep my team going, and sit
on a large number of partnership committees that would arguably have been better run by area specialists (such as marketing) than
lawyers.
In May, I had an opportunity to join the Law Firm Marketing and
Business Development Leadership Forum * in New York, where I led a roundtable
on the role of
lawyering technology in marketing the law firm of the future.
This was the first time in my career that my role had been formally split between technical and managerial /
development work, with KPIs built around two distinct areas of work — one as a lawyer in Catastrophic Injury Litigation and Group Actions and the other as a Relationship and Business Development Manager, with a particular focus on medical and allied health rel
development work, with KPIs built around two distinct areas of work — one as a
lawyer in Catastrophic Injury Litigation and Group Actions and the other as a Relationship and
Business Development Manager, with a particular focus on medical and allied health rel
Development Manager, with a particular focus
on medical and allied health relationships.
The authors are Dennis Kennedy, an IT
lawyer and technology columnist for the ABA Journal, and Allison C. Shields, an author and consultant
on practice management and
business development issues.
Jeff shares insights
on marketing,
business development and client
development, how to get
lawyers at the firm involved in initiatives, how to use analytics to make decisions, and his philosophy
on generating client - centric thought - leadership content.
As such,
business development coaching services tend to focus
on building better disciplines in the
lawyer.
Many
lawyers complain that their state bar provides little to no information
on business development and practice management.
With all the recent focus
on ethics as they pertain to
business development, practice management, and technology, one might expect that we would see a lot more in terms of
lawyers, as well as, professional organizations and associations, helping other
lawyers understand how to effectively and ethically use these technologies.
Conceptualizing organizational culture in this way underscores, for instance, that a
lawyer's decision about whether to expose the firm to risk, by deliberately ignoring a potential conflict, may depend
on whether the firm offers junior
lawyers meaningful professional training opportunities, and whether it provides income partners with guidance
on how to engage in
business development.
Too often, I see
lawyers quit or give up
on business development too early in the process.
Kevin O'Keefe, a 2009 ABA Journal Legal Rebel and a leading authority
on the use of blogging and social media for professional and
business development, is CEO of Seattle - based LexBlog, a managed platform for the law used by more than 15,000
lawyers worldwide.
Does it always take a shitty month or how can we get more
lawyers, what do you think it's going to take to get more
lawyers to take that step and finally start focusing
on business development or even some professional
development when it starts feeling like not
lawyering professional
development, how do we convince more
lawyers to do that?
Rather than continuing to focus
on the widely traveled means of online
business development such as websites, newsletters, alerts, and articles,
lawyers and law firms would be better served by focusing their efforts
on networking through the Internet.
Flex Legal's Erin Cowling began our session with a tutorial / sermon
on the importance of networking, leveraging social media and
business development for young and new
lawyers.
I spend every day coaching and consulting with
lawyers on strategies for branding and
business development and from where I sit... Sheryl Sandberg has words of wisdom that are particularly powerful for women
lawyers.
News that the federal government appears to be poised to legalize recreational marijuana use by July 1, 2018 is having an impact
on the markets — and a welcome
development for
lawyers who work with clients involved in related
businesses.
Some of the services I provide include: Individual Coaching Assessments and Surveys Procedure and Systems Analysis and Creation
Business Planning and Business Development I also do workshops and presentations for law firms, bar associations and other lawyer's groups on topics including: time management, legal marketing basics, law firm operations, billing practices and billing alternatives, targeting your ideal clients, and other practice management and business development
Business Planning and
Business Development I also do workshops and presentations for law firms, bar associations and other lawyer's groups on topics including: time management, legal marketing basics, law firm operations, billing practices and billing alternatives, targeting your ideal clients, and other practice management and business development
Business Development I also do workshops and presentations for law firms, bar associations and other lawyer's groups on topics including: time management, legal marketing basics, law firm operations, billing practices and billing alternatives, targeting your ideal clients, and other practice management and business developm
Development I also do workshops and presentations for law firms, bar associations and other
lawyer's groups
on topics including: time management, legal marketing basics, law firm operations, billing practices and billing alternatives, targeting your ideal clients, and other practice management and
business development
business developmentdevelopment issues.
That's why law firms ought to forgo emphasis
on Internet marketing that doesn't foster networking and relationships (think websites), and put their money into educating their
lawyers,
business development professionals and their marketing / communications professionals as to what networking through the Internet is all about.
Tim shared an interview with
business development consultant, Jennifer Topper,
on how to get
lawyers to write good legal content.
This, per Topper, after your marketing team has identified the hot issues that serve as the drivers for
business development, what is driving legal spend, what is driving decisions within corporations, then tipping off the
lawyers about these trends and encouraging them to be out in front
on those issues.
Manufacturing Industry Group
lawyer Joanne J. Rapuano, who focuses her practice
on international trade compliance, spoke to the
Business Development Team of the Aerospace Components Manufacturers (ACM)
on August 18, 2017, in Hartford, Connecticut.
We're keeping this blog focused
on what
lawyers are doing to reach out to clients for marketing or
business development purposes.