With these new
lead generating tactics you no longer have to out - source printing, graphic design and home delivery of printed promotions.
Not exact matches
It's your plan of action — what you'll sell, who'll want to buy it and the
tactics you'll use to
generate leads that result in sales.
When it comes to
generating B2B
leads for your company, there are some
tactics that simply work better than others.
Inbound marketing is taking over as the go - to
tactic to
generate quality
leads, increase sales, and engage consumers.
Here are
tactics we've found useful for sales teams to align with marketing -
generated leads:
When the frightened creatures froze in place and covered the cavity
leading to the gills with their tentacles, the voltage in the water nearby dropped by about 80 %, the researchers report online today in the Proceedings of the Royal Society B. Subsequent lab tests on two types of sharks revealed that the
tactic works beautifully: When the researchers
generated voltages to simulate the presence of a resting cuttlefish, the sharks could detect the electronic equipment from a distance of 20 centimeters and struck at it 62 % of the time.
With these thoughts in mind, we recently reviewed two MarketingSherpa studies to find out how businesses are adjusting their marketing
tactics during the downturn to maintain brand awareness and continue
generating leads, and see what guidance we could extract for law firms in terms of online marketing strategies.
Attracting quality
leads from your online legal marketing efforts requires a comprehensive online marketing strategy that orchestrates a variety of
tactics to create a legal
lead -
generating machine.
Building a website, and optimizing it to rank in the search engines, or using it as a platform for paid marketing or advertising is merely a
tactic to
generate leads.
•
Lead digital marketing initiatives to
generate awareness and build brand and name recognition • Develop and implement innovative
tactics targeted at engaging key demographics to communicate and elevate brands • Provide strategic and creative leadership for all digital marketing programs and channels • Develop new campaign ideas, test strategies and ensure that ongoing status updates are provided for each project • Set up and monitor landing page tests and monitor and test banner ad performances
Professional Experience EMD Services (Cincinnati, OH) 2009 — Present Operations Specialist • Designed and implemented marketing campaigns significantly increasing revenue • Created and displayed product and service sales presentations for varied audiences •
Generated sales
leads and secured business through networking and other sales
tactics • Provided excellent customer service ensuring satisfaction and repeat business • Oversaw and maintained client database guaranteeing accurate and organized records •
Led junior associates offering guidance and support to increase revenue generation
Great Atlantic Capital (Hackensack, NJ) 07/2006 — 06/2008 Regional Manager • Oversee business development of new leases and loans in the tri state area •
Lead company sales from $ 5 million to $ 150 million through effective management
tactics • Design and implement highly profitable marketing, sales, and customer service programs • Train team members in industry best practices and corporate policies and procedures •
Generate new business through referrals, effective marketing, and other
tactics • Oversee daily activities ensuring cost effective, profitable, and professional operations
Sales Representative — Duties & Responsibilities Direct sales and customer service ensuring professional and profitable operations Draw upon considerable medical training and experience to identify and meet client needs Consistently recognized as company leader in sales, customer service, and team development Streamline organizational structure and workflow resulting in enhanced company efficiency Set and strictly adhere to departmental budgets and project timelines Design and implement staff development programs enhance team skill sets Recruit, train, and direct staff ensuring they understand the brand and adhere to company policies and procedures
Generate record breaking sales through networking, in personal sales, and other
tactics Make cold calls in a courteous, yet assertive manner that translates to sales results Build and strengthen relationships with key clients, partners, and community leaders Develop a rapport with customers and orient them to various products and services Maintain customer satisfaction by maintaining friendly, supportive contact with existing clients Study internal literature to become an expert on products and services Conduct research on prospective
leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Collaborate with junior level sales people to develop action plans to govern their performance Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Represent company brand with poise, integrity, and positivity
Financial Services Specialist — Duties & Responsibilities Recruit, train, and direct customer service, sales, and administrative personnel ensuring profitable operations Study internal literature to become an expert on products and services Develop and manage varied financial portfolios for more than fifty clients
Generate record sales of financial products through cold calling, networking, and other
tactics Make cold calls in a courteous, yet assertive manner that translates to sales results Conduct research on prospective
leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Build and strengthen relationships with small business clients through effective client service Encourage high customer retention by maintaining friendly, supportive contact with existing clients Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Oversee business underwriting process including risk analysis, pricing, and classifications Support human resources department through benefit administration and performance evaluations Direct special projects from conception to marketplace rollout Analyze and streamline organization structure, workflow, team metrics, and client database Responsible for financial software operation and updates including Bill Pay and Payroll processing Implement training and development programs to reinforce branding and develop team skillsets Create an atmosphere of respect, professionalism, and dedication to company goals Represent company brand with poise, integrity, and positivity
Sales Manager — Duties & Responsibilities Experienced professional with expertise in sales, marketing, and customer service across a variety of industries
Generate monthly sales in excess of $ 3 million through effective networking, marketing, and other sales
tactics Design and implement comprehensive marketing campaigns including all collateral material Hire, train, and supervise large sales and customer service staff ensuring effective and profitable operations Recognized and promoted for excellence in management, staff development, and record breaking sales Conduct research on prospective
leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Build and strengthen professional relationships with clients, partners, peers, and community leaders Set and strictly adhere to departmental budgets and timelines Study internal literature and industry publications to become an expert on products and services Successfully collaborate with customer service, marketing, and sales departments Provide exceptional customer service resulting in client satisfaction and referrals Represent company brand with poise, integrity, and positivity
Sales Manager — Duties & Responsibilities Experienced professional with expertise in sales, marketing, and customer service across a variety of industries
Generate sales in excess of $ 75 million through effective networking, marketing, and other sales
tactics Design and implement comprehensive business development plans, marketing initiatives, and business models Recognized and promoted for excellence in management, staff development, and sales Cut company expenses by 16 % while increasing revenues through effective management decisions Train and direct large staffs ensuring they understand the brand and adhere to sales best practices Conduct research on prospective
leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Build and strengthen professional relationships with clients, partners, peers, and community leaders Set and strictly adhere to departmental budgets and timelines Study internal literature and industry publications to become an expert on products and services Successfully collaborate with customer service, marketing, and sales departments Provide exceptional customer service resulting in client satisfaction and referrals Enforce corporate compliance with all applicable regulatory authorities and bodies of law Represent company brand with poise, integrity, and positivity
Medical Sales Respresentative — Duties & Responsibilities Experienced manager with a background in sales, marketing, and customer service Recruit, train, and direct staff ensuring they understand the brand and adhere to company policies and procedures Set and strictly adhere to departmental budgets and timelines Design and implement comprehensive marketing campaigns and all collateral materials Direct company charitable events creating community goodwill and respect for the brand Author and distribute company newsletter, press releases, and other official correspondence Consistently meet or exceed sales goals through networking, in personal sales, cold calling, and other
tactics Generate company record of $ 8 million in sales while doubling client base Conduct research on prospective
leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Collaborate with junior level sales people to develop action plans to govern their performance Develop and
lead training in customer service and sales best practices resulting in enhanced team skill sets Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Build and strengthen relationships with key clients, partners, and community leaders Provide exceptional customer service resulting in client satisfaction and repeat business Serve on multiple strategic planning committees to guide business development initiatives Represent company brand with poise, integrity, and positivity
Insurance Underwriter — Duties & Responsibilities Experienced manager with expertise in underwriting, sales, marketing, and customer service Recruit, train, and direct staff ensuring they understand the brand and adhere to company policies and procedures Oversee health insurance underwriting determining client insurability and company risk Discover client needs, tailor insurance packages, and present quotes Utilize industry software to analyze risk,
generate quotes, and author reports for senior leadership Build and strengthen professional relationships with internal sales representatives and external brokers Consistently exceed sales goals through networking, in personal sales, cold calling, and other
tactics Recognized and promoted for exceptional team management, sales, and customer service Conduct research on prospective
leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Collaborate with junior level sales people to develop action plans to govern their performance Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Provide exceptional customer service resulting in client satisfaction and repeat business Set and strictly adhere to departmental budgets and timelines Represent company brand with poise, integrity, and positivity Continually participate in ongoing professional development opportunities to enhance skill set
Colorado Baggage Co. (Colorado Springs, CO) 05/2007 — Present Assistant Manager / Manager in Training • Oversee daily retail store operations including sales, customer service, and accounting • Interview, hire, and train new employees on merchandise, company policies, and sales best practices • Manage payroll, corporate cashflow, deposits, and other accounting activities •
Generated team
leading sales of ~ $ 12,000 / month through networking, cold calling, and other
tactics • Responsible for inventory, merchandizing, stocking, internet orders, returns, and vendor relations • Assisted in the store relocation, information technology selection, and successful re-opening • Recognized as Nationwide Featured Employee of the Month for April 2008
Business Manager — Duties & Responsibilities Responsible for daily operations, sales, and customer service for a variety of businesses Recruit, train, and direct staff ensuring they understand the brand and adhere to company policies and procedures Consistently meet or exceed sales goals through networking, in person sales, and other
tactics Represent company brand with poise, integrity, and positivity Create and implement successful advertising campaigns to
generate new business Analyze market trends, consumer behavior, and craft sales strategies Develop a rapport with customers and orient them to various products and services Encourage high customer retention by maintaining friendly, supportive contact with existing clients Study internal literature to become an expert on products and services Conduct research on prospective
leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Design and administer sales and customer service training for new team members Collaborate with junior level sales people to develop action plans to govern their performance Make cold calls in a courteous, yet assertive manner that translates to sales results Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Set and strictly adhere to budgets and schedules
Pharmaceutical Sales Representative — Duties & Responsibilities Direct pharmaceutical sales, marketing, and customer service ensuring professional and profitable operations Consistently recognized as company leader in sales, customer service, and team development Set and strictly adhere to departmental budgets and project timelines Negotiate lucrative contracts with clients, vendors, and suppliers
Generate record breaking sales through networking, in personal sales, and other
tactics Make cold calls in a courteous, yet assertive manner that translates to sales results Build and strengthen relationships with key clients, partners, and industry leaders Maintain 100 % customer satisfaction by maintaining friendly, supportive contact with existing clients Study internal literature to become an expert on pharmaceutical products Conduct research on prospective
leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Maintain records of site visits to potential and existing clients to assist in assessing their future needs Collaborate with junior level sales people to develop action plans to govern their performance Train junior team members in sales and customer service best practices Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Represent company brand with poise, integrity, and positivity
Account Executive — Duties & Responsibilities Direct pharmaceutical sales, marketing, and customer service ensuring professional and profitable operations Consistently recognized for excellence in sales, customer service, and team leadership Design and implement marketing campaigns including commercials and collateral materials Set and strictly adhere to departmental budgets and project timelines Negotiate lucrative contracts with medical facilities, third party vendors, and other industry leaders Designed and implemented award winning staff development and recognition programs Serve as community liaison offering health and pharmaceutical education at various speaking engagements Recruit, train, and direct staff ensuring they understand the brand and adhere to company policies and procedures
Generate record breaking sales through networking, in personal sales, and other
tactics Make cold calls in a courteous, yet assertive manner that translates to sales results Build and strengthen relationships with key clients, partners, and community leaders Develop a rapport with customers and orient them to various products and services Maintain 100 % customer satisfaction by maintaining friendly, supportive contact with existing clients Study internal literature to become an expert on products and services Conduct research on prospective
leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Maintain records of site visits to potential and existing clients to assist in assessing their future needs Collaborate with junior level sales people to develop action plans to govern their performance Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Represent company brand with poise, integrity, and positivity
Account Executive — Duties & Responsibilities Direct pharmaceutical sales, marketing, and customer service ensuring professional and profitable operations Consistently recognized as company leader in sales, customer service, and team development Design and implement marketing campaigns including commercials and collateral materials Set and strictly adhere to departmental budgets and project timelines Negotiate lucrative contracts with medical facilities, third party vendors, and other industry leaders Designed and implemented award winning staff development and recognition programs Serve as community liaison offering health and pharmaceutical education at various speaking engagements Recruit, train, and direct staff ensuring they understand the brand and adhere to company policies and procedures
Generate record breaking sales through networking, in personal sales, and other
tactics Make cold calls in a courteous, yet assertive manner that translates to sales results Build and strengthen relationships with key clients, partners, and community leaders Develop a rapport with customers and orient them to various products and services Maintain 100 % customer satisfaction by maintaining friendly, supportive contact with existing clients Study internal literature to become an expert on products and services Conduct research on prospective
leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Maintain records of site visits to potential and existing clients to assist in assessing their future needs Collaborate with junior level sales people to develop action plans to govern their performance Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Represent company brand with poise, integrity, and positivity
Professional Experience Northstar - at - Tahoe & Sierra - at - Tahoe 11/2007 — 5/2010 Sales Manager • Served as corporate ticket sales manager for two high end ski resorts • Consistently
led sales team exceeding company sales goals and projections •
Generated considerable new and repeat business through various sales
tactics • Provided excellent customer service ensuring client satisfaction
Fortunately, these three key social media
tactics can increase exposure and even
generate leads to boost your real estate sales.
Twenty - nine percent of B2Bs used social to
generate better quality
leads, and 27 % sought to get more
leads with the
tactic.
The content writer is often left to determine the company's brand, marketing strategy, and
tactics to make the content
generate leads and sales.
And the «new world»
tactics of social marketing are rarely done properly, leaving professionals spending hundreds of hours trying to
generate leads without much luck.
There are, of course, a number of other marketing
tactics you can employ to
generate and nurture your
leads — for example, guest posting on local publications and blogs and leveraging public relations.